How popular isToughBuilt in search?
In September 2026, there were an estimated 74K branded searches for ToughBuilt worldwide which held steady over the last 12 months. ToughBuilt holds 5.3% estimated Share of Search among folding sawhorse brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which folding sawhorse brands compete with ToughBuilt?
Share of Search by month for DeWalt, Stanley, ToughBuilt. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Stanley | ToughBuilt |
|---|---|---|---|
| Oct 2025 | 52.5% | 41.7% | 5.8% |
| Nov 2025 | 55.5% | 39.6% | 5% |
| Dec 2025 | 54.1% | 41% | 4.9% |
| Jan 2026 | 53.9% | 40.1% | 5.9% |
| Feb 2026 | 58.2% | 35.4% | 6.4% |
| Mar 2026 | 55.3% | 38.7% | 6.1% |
| Apr 2026 | 53.6% | 40.6% | 5.9% |
| May 2026 | 52% | 42.3% | 5.7% |
| Jun 2026 | 49.6% | 45.9% | 4.5% |
| Jul 2026 | 43% | 52.2% | 4.7% |
| Aug 2026 | 40.7% | 54.8% | 4.5% |
| Sep 2026 | 47.9% | 46.9% | 5.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.9% | 673K | 0% | +7.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 46.9% | 659K | -27.3% | -7.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 5.3% | 74K | 0% | +0.8 points |
1.
DeWalt47.9%
Moved from 2nd to 1st. 673K estimated branded searches, 0% vs prior month. Share +7.2 points.
2.
Stanley46.9%
Moved from 1st to 2nd. 659K estimated branded searches, -27.3% vs prior month. Share -7.9 points.
5.3%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.8 points.
Compare search popularity between ToughBuilt and its closest rivals
Every comparison with ToughBuilt
7 comparisons
How has branded search demand for ToughBuilt changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ToughBuilt worldwide held steady at 74K.
- Across the 12 months ending September 2026, ToughBuilt’s estimated Share of Search among folding sawhorse brands worldwide decreased from 5.8% to 5.3%.
- Across the 12 months ending September 2026, ToughBuilt’s estimated Share of Search among folding sawhorse brands worldwide peaked at 6.4% in February 2026 and was lowest at 4.5% in June 2026.
How did search popularity change for folding sawhorse brands worldwide in September 2026?
3 changes
In September 2026, DeWalt overtook Stanley to become the leader among folding sawhorse brands worldwide, with 47.9% estimated Share of Search.
In September 2026, ToughBuilt gained estimated Share of Search among folding sawhorse brands worldwide, from 4.5% to 5.3%.
In September 2026, Stanley lost estimated Share of Search among folding sawhorse brands worldwide, from 54.8% to 46.9%.
Where does ToughBuilt compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tool belt brands | 5th of 5 | 1.8% | Show ranking |
| Tool storage brands | 4th of 5 | 2.1% | Show ranking |
| Toolbox brands | 4th of 5 | 2.1% | Show ranking |
| Tool pouch brands | 4th of 4 | 2.5% | Show ranking |
| Folding sawhorse brands | 3rd of 3 | 5.3% | Shown above |
How is ToughBuilt measured?
Brandwave collects information about searches that people make online using ToughBuilt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- toughbuilt
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Is ToughBuilt your brand?
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