Irwin vs ToughBuilt:Which is more popular?
In September 2026, ToughBuilt had more branded searches than Irwin among saw horse brands worldwide. ToughBuilt had about 74,000 branded searches, while Irwin had 4,400. ToughBuilt made up 5.8% of all saw horse brand searches we track, and Irwin accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about saw horse brands, ToughBuilt appeared in all four answers and Irwin in none.
Who do people search for more?
ToughBuilt, about 17 searches for every 1 for Irwin
Who does AI mention more?
ToughBuilt, mentioned in every answer we collected
Who does AI recommend more?
ToughBuilt, the only one of the two named
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Top saw horse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, ToughBuilt appeared in all four answers. Irwin did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ToughBuilt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
BORA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Makita0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Black+Decker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kobalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Irwin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about saw horse brands
4 answers
Asked ChatGPT
“Which saw horse brand should I buy?”
Asked ChatGPT
“What are the best saw horse brands?”
Asked ChatGPT
“What's the best saw horse brand for a workshop?”
Searched Google, AI Overview
“best sawhorse”
Searched Google, AI Overview
“folding sawhorse”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Irwin or ToughBuilt more popular in search?
This chart shows how often people search Google for Irwin and ToughBuilt by name. Each line represents a brand's share of searches for all six saw horse brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ToughBuilt, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Black+Decker | Kobalt | ToughBuilt | Irwin | BORA |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 14.4% | 5.3% | 4.4% | 0.39% | 0.11% |
| Nov 2025 | 73.5% | 15.5% | 6.3% | 4.2% | 0.31% | 0.14% |
| Dec 2025 | 70.8% | 16.4% | 7.3% | 4.9% | 0.36% | 0.16% |
| Jan 2026 | 69% | 17.4% | 7.2% | 5.9% | 0.43% | 0.19% |
| Feb 2026 | 71.1% | 16.3% | 6% | 6% | 0.44% | 0.13% |
| Mar 2026 | 72.8% | 15.3% | 6.3% | 5.1% | 0.37% | 0.17% |
| Apr 2026 | 69% | 17.4% | 7.2% | 5.9% | 0.43% | 0.19% |
| May 2026 | 66.6% | 20.4% | 6.8% | 5.6% | 0.41% | 0.18% |
| Jun 2026 | 69.6% | 19.3% | 5.8% | 4.8% | 0.35% | 0.19% |
| Jul 2026 | 66.7% | 20.3% | 6.8% | 5.6% | 0.41% | 0.18% |
| Aug 2026 | 69.3% | 17.3% | 7.1% | 5.8% | 0.35% | 0.19% |
| Sep 2026 | 69.3% | 17.3% | 7.1% | 5.8% | 0.35% | 0.13% |
How has the Irwin and ToughBuilt comparison changed over the last 12 months?
3 findings
- ToughBuilt was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Irwin’s share of searches among saw horse brands worldwide moved from 0.39% to 0.35%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, ToughBuilt’s share of searches among saw horse brands worldwide moved from 4.4% to 5.8%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for saw horse brands worldwide in September 2026?
2 changes
ToughBuilt’s share of searches among saw horse brands worldwide has gained ground for 3 months in a row, from 4.8% to 5.8% in September 2026.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Irwin’s and ToughBuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Irwin
1 branded search term
- irwin tools
ToughBuilt
1 branded search term
- toughbuilt
Other head-to-heads among saw horse brands
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