How popular isStanley?
In September 2026, people searched for Stanley by name about 72,300 times worldwide, a 10.8% decrease from the previous year. These searches made up 23.2% of all global folding sawhorse brand searches, placing Stanley third out of nine brands. When we asked both ChatGPT and Google AI Overviews about folding sawhorse brands, Stanley appeared in two of the five answers and was the fifth most recommended of the nine.
Stanley is the third most searched of 9 competitors and the fifth most recommended in AI answers.
DeWaltShare of searches 28.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ToughBuiltShare of searches 28.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
StanleyShare of searches 23.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
BORAShare of searches 12.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
WORXShare of searches 4.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top folding sawhorse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Stanley is the fifth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ToughBuilt1st
- BORA2nd
- WORX3rd
- DeWalt4th
- Stanley5th
- Kobalt–
Irwin–
Makita–
Black+Decker–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ToughBuilt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BORA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- WORX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about folding sawhorse brands
5 answers
Asked ChatGPT
“Which folding sawhorse brand should I buy?”
Asked ChatGPT
“What are the best folding sawhorse brands?”
Asked ChatGPT
“What's the best folding sawhorse brand for workshop projects?”
Searched Google, AI Overview
“best sawhorse”
Searched Google, AI Overview
“heavy duty sawhorse”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which folding sawhorse brands compete with Stanley?
Share of searches by month for DeWalt, ToughBuilt, Stanley, BORA, WORX, Kobalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | ToughBuilt | Stanley | BORA | WORX | Kobalt | Irwin | Makita | Black+Decker |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 33.9% | 22.4% | 14.6% | 3.7% | 1.6% | 0.69% | 0.69% | — |
| Nov 2025 | 22.1% | 33.5% | 18.3% | 18.3% | 4.5% | 2% | 0.84% | 0.53% | — |
| Dec 2025 | 30.7% | 30.7% | 16.2% | 13.7% | 5% | 2.2% | 0.77% | 0.6% | — |
| Jan 2026 | 20.1% | 36.9% | 24.3% | 10.9% | 3.3% | 3.3% | 0.75% | 0.59% | — |
| Feb 2026 | 27.9% | 34.7% | 18.3% | 12.5% | 3.1% | 1.6% | 1.3% | 0.48% | — |
| Mar 2026 | 46.6% | 20.7% | 13.8% | 13.8% | 2.2% | 1.5% | 0.81% | 0.52% | — |
| Apr 2026 | 38.7% | 17.2% | 13.9% | 25.8% | 2.8% | 0.81% | 0.43% | 0.33% | — |
| May 2026 | 26.7% | 26.7% | 26.7% | 12% | 4.4% | 1.6% | 1.3% | 0.64% | — |
| Jun 2026 | 28.7% | 23.1% | 28.7% | 12.7% | 3.8% | 1.7% | 0.72% | 0.56% | — |
| Jul 2026 | 32.8% | 26.4% | 21.9% | 11.9% | 4.4% | 1.5% | 0.64% | 0.46% | — |
| Aug 2026 | 26.8% | 26.8% | 26.8% | 12% | 4.4% | 1.9% | 0.65% | 0.65% | — |
| Sep 2026 | 28.1% | 28.1% | 23.2% | 12.6% | 4.6% | 2% | 0.68% | 0.68% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.1% | 2.9K | 0% | +1.3 points | |
| 2, moved from 3rd to 2nd | 28.1% | 2.9K | 0% | +1.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 23.2% | 2.4K | -17.2% | -3.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 12.6% | 1.3K | 0% | +0.6 points | |
| 5, held 5th | 4.6% | 480 | 0% | +0.2 points | |
| 6, held 6th | 2% | 210 | 0% | +0.1 points | |
| 7, held 7th | 0.68% | 70 | 0% | 0 points | |
| 8, held 8th | 0.68% | 70 | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
DeWalt28.1%
Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share +1.3 points.
28.1%
Moved from 3rd to 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.
Stanley23.2%
Moved from 2nd to 3rd. 2.4K estimated branded searches, -17.2% vs prior month. Share -3.5 points.
4.
BORA12.6%
Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
WORX4.6%
Held 5th. 480 estimated branded searches, 0% vs prior month. Share +0.2 points.
6.Kobalt
2%
Held 6th. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Irwin0.68%
Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Makita0.68%
Held 8th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
DeWalt, ToughBuilt and 3 other brands sell other things too, so only their searches that name this product count here, like “dewalt sawhorse”.
Compare popularity between Stanley and its closest rivals
Every comparison with Stanley
62 comparisons
- Bahco vs Stanley
- GearWrench vs Stanley
- Klein Tools vs Stanley
- Knipex vs Stanley
- Stanley vs Tekton
- Kincrome vs Stanley
- Lufkin vs Stanley
- Stanley vs Tajima
- Husky vs Stanley
- Snap-on vs Stanley
- Stanley vs U.S. General
- Kennedy vs Stanley
- Channellock vs Stanley
- Crescent vs Stanley
- Milwaukee vs Stanley
- Lie-Nielsen vs Stanley
- Stanley vs Veritas
- Irwin vs Stanley
- DeWalt vs Stanley
- Arrow vs Stanley
- Bostitch vs Stanley
- Empire vs Stanley
- Kapro vs Stanley
- Ryobi vs Stanley
- Stabila vs Stanley
- Stanley vs ToughBuilt
- Festool vs Stanley
- Sidchrome vs Stanley
- Johnson Level vs Stanley
- Clore vs Stanley
- GOOLOO vs Stanley
- Kobalt vs Stanley
- Komelon vs Stanley
- NOCO vs Stanley
- Ring Automotive vs Stanley
- Stanley vs Weego
- Stanley vs WoodRiver
- Autowit vs Stanley
- Stanley vs Triton
- BORA vs Stanley
- Craftsman vs Stanley
- Anker vs Stanley
- Makita vs Stanley
- Gorilla Carts vs Stanley
- Haemmerlin vs Stanley
- Jackson vs Stanley
- Stanley vs True Temper
- Stanley vs Walsall
- Stanley vs WORX
- Lenox vs Stanley
- Estwing vs Stanley
- Beta vs Stanley
- AA vs Stanley
- Black+Decker vs Stanley
- Bosch vs Stanley
- Gladiator vs Stanley
- Keter vs Stanley
- Sealey vs Stanley
- Seville Classics vs Stanley
- Sjöbergs vs Stanley
- Stanley vs WEN
- Proto vs Stanley
How has branded search demand for Stanley changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stanley worldwide fell from 81.1K to 72.3K.
- Across the 12 months ending September 2026, Stanley’s share of searches among folding sawhorse brands worldwide increased from 22.4% to 23.2%.
- Across the 12 months ending September 2026, Stanley’s share of searches among folding sawhorse brands worldwide peaked at 28.7% in June 2026 and was lowest at 13.8% in March 2026.
How did search popularity change for folding sawhorse brands worldwide in September 2026?
6 changes
In September 2026, ToughBuilt overtook Stanley to rank 2nd among folding sawhorse brands worldwide, with 28.1% of the searches.
In September 2026, DeWalt gained share of searches among folding sawhorse brands worldwide, from 26.8% to 28.1%.
In September 2026, BORA gained share of searches among folding sawhorse brands worldwide, from 12% to 12.6%.
In September 2026, Stanley lost share of searches among folding sawhorse brands worldwide, from 26.8% to 23.2%.
WORX’s share of searches among folding sawhorse brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.6% in September 2026.
Estimated monthly branded searches for Irwin worldwide fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
How are Stanley’s branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- stanley dead blow hammer
- stanley folding sawhorse
- stanley hacksaw
- stanley hacksaw frame
- stanley hand plane
- stanley hand tools
- stanley jack plane
- stanley jump starter
- stanley level
- stanley mallet
- stanley mini hacksaw
- stanley no 5 plane
- stanley plane
- stanley rubber mallet
- stanley sawhorse
- stanley staple gun
- stanley tape measure
- stanley tool box
- stanley tool chest
- stanley wheelbarrow
- stanley wire stripper
- stanley workbench
- stanley workbench light
Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Stanley compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hand tool brands | 6th of 13 | 3.7% | Show ranking |
| Wheelbarrow brands | 7th of 8 | 0.18% | Show ranking |
| Jump starter brands | 6th of 7 | 1.2% | Show ranking |
| Jump leads | 4th of 6 | 1.4% | Show ranking |
| Tool chest brands | 4th of 9 | 9.9% | Show ranking |
| Tape measure brands | 4th of 5 | 16.1% | Show ranking |
| Toolbox brands | 2nd of 12 | 16.5% | Show ranking |
| Staple gun brands | 6th of 7 | 6.2% | Show ranking |
| Hand planer brands | 3rd of 10 | 12.4% | Show ranking |
| Workbench brands | 10th of 11 | 0.92% | Show ranking |
| Spirit level brands | 4th of 6 | 13.1% | Show ranking |
| Wire stripper brands | 4th of 5 | 3.2% | Show ranking |
| Jack plane brands | 4th of 6 | 8.2% | Show ranking |
| Folding sawhorse brands | 3rd of 9 | 23.2% | Shown above |
| Hacksaw brands | 3rd of 6 | 9.5% | Show ranking |
| Workbench light brands | 7th of 7 | 0.46% | Show ranking |
| Dead blow hammer brands | 3rd of 6 | 13.5% | Show ranking |
| Rubber mallet brands | 2nd of 6 | 21.5% | Show ranking |
Is Stanley your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.