Brandwave

How popular isStanley?

In September 2026, people searched for Stanley by name about 72,300 times worldwide, a 10.8% decrease from the previous year. These searches made up 1.4% of all global jump lead searches, placing Stanley fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about jump leads, Stanley did not appear in any of the answers.

Search and AI answers in September 2026

Stanley is the fourth most searched of 6 competitors.

  1. NOCOShare of searches 76.2%Mentioned in 0 of 5 AI answers
  2. CloreShare of searches 16.8%Mentioned in 1 of 5 AI answers
  3. Ring AutomotiveShare of searches 4.1%Mentioned in 0 of 5 AI answers
  4. StanleyShare of searches 1.4%Mentioned in 0 of 5 AI answers
  5. AutowitShare of searches 1.2%Mentioned in 0 of 5 AI answers

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Top jump leads in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stanley did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clore1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NOCO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ring Automotive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Autowit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jump leads

5 answers

  • Asked ChatGPT

    “Which jump lead should I buy?”

    1. Asked ChatGPT

      “What are the best jump lead brands?”

      1. 1Clore

    2. Asked ChatGPT

      “What's the best jump lead for a flat battery?”

      1. Searched Google, AI Overview

        “car battery cables”

        1. Searched Google, AI Overview

          “jump leads”

          Not named in any answer:

          Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

          Which jump leads compete with Stanley?

          Stanley against jump leads worldwide, by month

          Share of searches by month for NOCO, Clore, Ring Automotive, Stanley. The figures are in the table below the chart.

          View monthly share of searches table
          MonthNOCOCloreRing AutomotiveStanleyAutowitAA
          Oct 202570.6%22%4.4%1.5%1.3%0.26%
          Nov 202580.6%13.4%3.2%1.4%1.1%0.16%
          Dec 202580.2%14.8%2.4%1.6%1%0.09%
          Jan 202683.4%11.3%2.7%1.5%0.96%0.13%
          Feb 202680.4%14.5%2.9%1%1%0.17%
          Mar 202676.6%16.9%4.1%1.2%0.99%0.24%
          Apr 202675.8%18.1%3.6%1.3%1.1%0.26%
          May 202672.9%21.2%3.4%1.2%1%0.25%
          Jun 202672.8%21.1%3.4%1.2%1.2%0.16%
          Jul 202670.5%23.2%3.8%1.4%1.1%0.15%
          Aug 202675.5%18%3.5%1.5%1.3%0.17%
          Sep 202676.2%16.8%4.1%1.4%1.2%0.24%

          1. 1.NOCO

            76.2%

            Held 1st. 101K estimated branded searches, +7.9% vs prior month. Share +0.7 points.

          2. 2.Clore

            16.8%

            Held 2nd. 22.3K estimated branded searches, 0% vs prior month. Share -1.2 points.

          3. 3.Ring Automotive

            4.1%

            Held 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.5 points.

          4. 4.Stanley

            1.4%

            Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

          5. 5.Autowit

            1.2%

            Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

          6. 6.AA

            0.24%

            Held 6th. 320 estimated branded searches, +52.4% vs prior month. Share +0.1 points.

          Compare popularity between Stanley and its closest rivals

          Every comparison with Stanley

          62 comparisons

          How has branded search demand for Stanley changed worldwide over the last 12 months?

          2 findings
          • Across the 12 months ending September 2026, estimated monthly branded searches for Stanley worldwide fell from 81.1K to 72.3K.
          • Across the 12 months ending September 2026, Stanley’s share of searches among jump leads worldwide held steady, from 1.5% to 1.4%.

          How did search popularity change for jump leads worldwide in September 2026?

          3 changes

          1. In September 2026, NOCO gained share of searches among jump leads worldwide, from 75.5% to 76.2%.

          2. In September 2026, Ring Automotive gained share of searches among jump leads worldwide, from 3.5% to 4.1%.

          3. In September 2026, Clore lost share of searches among jump leads worldwide, from 18% to 16.8%.

          How are Stanley’s branded searches counted?

          23 search terms

          Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

          • stanley dead blow hammer
          • stanley folding sawhorse
          • stanley hacksaw
          • stanley hacksaw frame
          • stanley hand plane
          • stanley hand tools
          • stanley jack plane
          • stanley jump starter
          • stanley level
          • stanley mallet
          • stanley mini hacksaw
          • stanley no 5 plane
          • stanley plane
          • stanley rubber mallet
          • stanley sawhorse
          • stanley staple gun
          • stanley tape measure
          • stanley tool box
          • stanley tool chest
          • stanley wheelbarrow
          • stanley wire stripper
          • stanley workbench
          • stanley workbench light

          Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

          How the Brand Demand Index is measured

          Where does Stanley compete?

          Stanley is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
          Competitor setRankShare of searchesRanking
          Hand tool brands6th of 133.7%Show ranking
          Wheelbarrow brands7th of 80.18%Show ranking
          Jump starter brands6th of 71.2%Show ranking
          Jump leads4th of 61.4%Shown above
          Tool chest brands4th of 99.9%Show ranking
          Tape measure brands4th of 516.1%Show ranking
          Toolbox brands2nd of 1216.5%Show ranking
          Staple gun brands6th of 76.2%Show ranking
          Hand planer brands3rd of 1012.4%Show ranking
          Workbench brands10th of 110.92%Show ranking
          Spirit level brands4th of 613.1%Show ranking
          Wire stripper brands4th of 53.2%Show ranking
          Jack plane brands4th of 68.2%Show ranking
          Folding sawhorse brands3rd of 923.2%Show ranking
          Hacksaw brands3rd of 69.5%Show ranking
          Workbench light brands7th of 70.46%Show ranking
          Dead blow hammer brands3rd of 613.5%Show ranking
          Rubber mallet brands2nd of 621.5%Show ranking
          Creator with pink hair and a pink jacket

          Is Stanley your brand?

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