Brandwave

How popular isStanley?

In September 2026, people searched for Stanley by name about 72,300 times worldwide, a 10.8% decrease from the previous year. These searches made up 21.5% of all global rubber mallet brand searches, placing Stanley second out of six brands. When we asked both ChatGPT and Google AI Overviews about rubber mallet brands, Stanley appeared in two of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Stanley is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. EstwingShare of searches 31.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. StanleyShare of searches 21.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. DeWaltShare of searches 19.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. MilwaukeeShare of searches 15.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CraftsmanShare of searches 9.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top rubber mallet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tekton1st
  2. Estwing2nd
  3. Stanley3rd
  4. DeWalt–
  5. Milwaukee–
  6. Craftsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Estwing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tekton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rubber mallet brands

5 answers

  • Asked ChatGPT

    “Which rubber mallet brand should I buy?”

    1. 1Tekton
    2. 2Estwing

  • Asked ChatGPT

    “What are the best rubber mallet brands?”

    1. 1Tekton
    2. 2Estwing
    3. 3Stanley

  • Asked ChatGPT

    “What's the best rubber mallet brand for light hammering?”

    1. 1Tekton
    2. 2Estwing
    3. 3Stanley

  • Searched Google, AI Overview

    “best rubber mallet”

    1. 1Estwing
    2. 2Tekton

  • Searched Google, AI Overview

    “rubber mallet set”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which rubber mallet brands compete with Stanley?

    Stanley against rubber mallet brands worldwide, by month

    Share of searches by month for Estwing, Stanley, DeWalt, Milwaukee, Craftsman. The figures are in the table below the chart.

    View monthly share of searches table
    MonthEstwingStanleyDeWaltMilwaukeeCraftsmanTekton
    Oct 202547.8%13.4%13.8%11.6%11.2%2.2%
    Nov 202544.7%13%14.4%14.9%10.7%2.3%
    Dec 202540.7%17.8%13.1%15%11.7%1.9%
    Jan 202644.4%18.9%11.2%13.3%10.2%2%
    Feb 202641.7%16%11.8%17.1%11.8%1.6%
    Mar 202667.1%18.3%4.6%5.3%4.1%0.66%
    Apr 202622.6%57.8%7.1%7.4%4.6%0.46%
    May 202616.1%67.8%5.2%5.9%4.3%0.74%
    Jun 202634.7%24.9%13.8%14.2%11.1%1.3%
    Jul 202638.5%25.2%11.1%14.2%9.3%1.8%
    Aug 202634.7%31%13.7%11.6%7.9%1.1%
    Sep 202631.7%21.5%19.9%15.9%9.3%1.6%

    1. 1.Estwing

      31.7%

      Held 1st. 780 estimated branded searches, -18.8% vs prior month. Share -2.9 points.

    2. 2.Stanley

      21.5%

      Held 2nd. 530 estimated branded searches, -38.4% vs prior month. Share -9.5 points.

    3. 3.DeWalt

      19.9%

      Held 3rd. 490 estimated branded searches, +28.9% vs prior month. Share +6.2 points.

    4. 4.Milwaukee

      15.9%

      Held 4th. 390 estimated branded searches, +21.9% vs prior month. Share +4.3 points.

    5. 5.Craftsman

      9.3%

      Held 5th. 230 estimated branded searches, +4.5% vs prior month. Share +1.4 points.

    6. 6.Tekton

      1.6%

      Held 6th. 40 estimated branded searches, +33.3% vs prior month. Share +0.5 points.

    Estwing, DeWalt and 3 other brands sell other things too, so only their searches that name this product count here, like “estwing mallet”.

    Compare popularity between Stanley and its closest rivals

    Every comparison with Stanley

    62 comparisons

    How has branded search demand for Stanley changed worldwide over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Stanley worldwide fell from 81.1K to 72.3K.
    • Across the 12 months ending September 2026, Stanley’s share of searches among rubber mallet brands worldwide increased from 13.4% to 21.5%.
    • Across the 12 months ending September 2026, Stanley’s share of searches among rubber mallet brands worldwide peaked at 67.8% in May 2026 and was lowest at 13% in November 2025.
    • Across the 12 months ending September 2026, Stanley rose from 3rd to 2nd among rubber mallet brands worldwide.

    How did search popularity change for rubber mallet brands worldwide in September 2026?

    6 changes

    1. In September 2026, DeWalt gained share of searches among rubber mallet brands worldwide, from 13.7% to 19.9%.

    2. In September 2026, Milwaukee gained share of searches among rubber mallet brands worldwide, from 11.6% to 15.9%.

    3. In September 2026, Craftsman gained share of searches among rubber mallet brands worldwide, from 7.9% to 9.3%.

    4. In September 2026, Tekton gained share of searches among rubber mallet brands worldwide, from 1.1% to 1.6%.

    5. In September 2026, Stanley lost share of searches among rubber mallet brands worldwide, from 31% to 21.5%.

    6. In September 2026, Estwing lost share of searches among rubber mallet brands worldwide, from 34.7% to 31.7%.

    How are Stanley’s branded searches counted?

    23 search terms

    Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • stanley dead blow hammer
    • stanley folding sawhorse
    • stanley hacksaw
    • stanley hacksaw frame
    • stanley hand plane
    • stanley hand tools
    • stanley jack plane
    • stanley jump starter
    • stanley level
    • stanley mallet
    • stanley mini hacksaw
    • stanley no 5 plane
    • stanley plane
    • stanley rubber mallet
    • stanley sawhorse
    • stanley staple gun
    • stanley tape measure
    • stanley tool box
    • stanley tool chest
    • stanley wheelbarrow
    • stanley wire stripper
    • stanley workbench
    • stanley workbench light

    Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Stanley compete?

    Stanley is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Hand tool brands6th of 133.7%Show ranking
    Wheelbarrow brands7th of 80.18%Show ranking
    Jump starter brands6th of 71.2%Show ranking
    Jump leads4th of 61.4%Show ranking
    Tool chest brands4th of 99.9%Show ranking
    Tape measure brands4th of 516.1%Show ranking
    Toolbox brands2nd of 1216.5%Show ranking
    Staple gun brands6th of 76.2%Show ranking
    Hand planer brands3rd of 1012.4%Show ranking
    Workbench brands10th of 110.92%Show ranking
    Spirit level brands4th of 613.1%Show ranking
    Wire stripper brands4th of 53.2%Show ranking
    Jack plane brands4th of 68.2%Show ranking
    Folding sawhorse brands3rd of 923.2%Show ranking
    Hacksaw brands3rd of 69.5%Show ranking
    Workbench light brands7th of 70.46%Show ranking
    Dead blow hammer brands3rd of 613.5%Show ranking
    Rubber mallet brands2nd of 621.5%Shown above
    Creator with pink hair and a pink jacket

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