Gladiator vs Stanley:Which is more popular?
In September 2026, Gladiator had more branded searches than Stanley among workbench brands worldwide. Gladiator had about 1,600 branded searches, while Stanley had 320. Gladiator made up 4.6% of all workbench brand searches we track, and Stanley accounted for 0.92%. When we asked ChatGPT and Google AI Overviews about workbench brands, Gladiator appeared in three of the four answers and Stanley in none.
Who do people search for more?
Gladiator, about 5 searches for every 1 for Stanley
Who does AI mention more?
Gladiator, mentioned in 3 of 4 answers, Stanley in 0
Who does AI recommend more?
Gladiator, the only one of the two named
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Top workbench brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Gladiator was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Stanley did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Husky3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sjöbergs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Gladiator3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Seville Classics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
WEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Kobalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
WORX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Keter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Black+Decker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Stanley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about workbench brands
4 answers
Asked ChatGPT
“Which workbench brand should I buy?”
Asked ChatGPT
“What are the best workbench brands?”
Asked ChatGPT
“What's the best workbench brand for a workshop?”
Searched Google, AI Overview
“workbench for garage”
Searched Google, AI Overview
“folding workbench”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gladiator or Stanley more popular in search?
This chart shows how often people search Google for Gladiator and Stanley by name. Each line represents a brand's share of searches for all 11 workbench brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Gladiator, Stanley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husky | Sjöbergs | Kobalt | Keter | Gladiator | WORX | Seville Classics | Black+Decker | Sealey | Stanley | WEN |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 24.1% | 9.5% | 7.1% | 4.8% | 1.8% | 2.3% | 2.1% | 1.5% | 1.2% | 0.92% |
| Nov 2025 | 50.9% | 18.3% | 12.4% | 5.4% | 4.3% | 2% | 2.1% | 1.6% | 1.2% | 1.1% | 0.63% |
| Dec 2025 | 47% | 16.9% | 18.8% | 5% | 4% | 1.8% | 2% | 1.5% | 1% | 1% | 1% |
| Jan 2026 | 53.9% | 15.8% | 13.2% | 4.6% | 4.6% | 1.4% | 2.3% | 1.4% | 1.3% | 0.77% | 0.79% |
| Feb 2026 | 47.7% | 25.7% | 10.9% | 4.9% | 4.1% | 1% | 2% | 1.2% | 1% | 0.67% | 0.67% |
| Mar 2026 | 45.5% | 22.3% | 11.6% | 8% | 4.4% | 1.3% | 2.5% | 1.6% | 0.96% | 0.88% | 0.91% |
| Apr 2026 | 44.9% | 23.2% | 10.6% | 8.3% | 4.6% | 1.7% | 2.3% | 1.7% | 0.91% | 0.91% | 1.1% |
| May 2026 | 42.2% | 21.8% | 14% | 7.8% | 5.1% | 1.9% | 2.6% | 1.9% | 0.81% | 0.86% | 0.99% |
| Jun 2026 | 42.5% | 17% | 20.1% | 7.5% | 4.1% | 1.9% | 2.4% | 1.9% | 0.82% | 0.82% | 0.93% |
| Jul 2026 | 50.3% | 17.3% | 14.4% | 6.3% | 4.2% | 1.5% | 2% | 1.5% | 0.68% | 0.68% | 0.97% |
| Aug 2026 | 46.8% | 19.7% | 15.4% | 5.8% | 4.6% | 1.4% | 1.9% | 1.8% | 0.9% | 0.78% | 0.9% |
| Sep 2026 | 47.3% | 18.9% | 14.9% | 5.5% | 4.6% | 2.1% | 1.9% | 1.7% | 1.3% | 0.92% | 0.89% |
How has the Gladiator and Stanley comparison changed over the last 12 months?
3 findings
- Gladiator was ahead of Stanley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gladiator’s share of searches among workbench brands worldwide moved from 4.8% to 4.6%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Stanley’s share of searches among workbench brands worldwide moved from 1.2% to 0.92%, and its estimated monthly branded searches moved from 390 to 320.
How did search popularity change for workbench brands worldwide in September 2026?
1 change
In September 2026, Stanley rose from 11th to 10th among workbench brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gladiator’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among workbench brands
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