Brandwave

How popular isHusky?

In September 2026, people searched for Husky by name about 12,100 times worldwide, a 33.1% decrease from the previous year. These searches made up 2.7% of all global workbench brand searches, placing Husky fifth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about workbench brands, Husky appeared in three of the four answers and was the most recommended of the 11.

Search and AI answers in September 2026

Husky is the fifth most searched of 11 competitors and the most recommended in AI answers.

  1. Black+DeckerShare of searches 49.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. KobaltShare of searches 20.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  3. KeterShare of searches 16.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. SealeyShare of searches 3.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. HuskyShare of searches 2.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

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Top workbench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Husky was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Husky is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Husky1st
  2. Gladiator2nd
  3. Seville Classics3rd
  4. WEN4th
  5. Sjöbergs5th
  6. WORX6th
  7. Kobalt7th
  8. Black+Decker–
  9. Keter–
  10. Sealey–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husky3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sjöbergs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gladiator3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Seville Classics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • WEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kobalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • WORX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black+Decker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Keter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sealey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about workbench brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which workbench brands compete with Husky?

Husky against workbench brands worldwide, by month

Share of searches by month for Black+Decker, Kobalt, Keter, Sealey, Husky, Seville Classics. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack+DeckerKobaltKeterSealeyHuskySeville ClassicsSjöbergsWORXGladiatorWENStanley
Oct 202552.9%19.5%13.1%3.2%3.9%2.1%1.7%1.4%0.97%0.95%0.16%
Nov 202552.8%21.5%11.8%2.9%4.3%1.9%1.6%0.86%1.1%1.1%0.14%
Dec 202552.1%23.4%10.5%2.6%4.7%2.1%1.7%0.76%0.91%1.1%0.13%
Jan 202650.3%20.7%13.8%3.4%4.1%2.8%1.5%1%0.98%1.2%0.16%
Feb 202650.6%18.7%15.3%3.7%3.7%2.5%2.5%1.1%0.81%0.91%0.15%
Mar 202646.6%19.2%19.2%3.1%3.8%2.1%1.7%2.6%0.85%0.76%0.19%
Apr 202644.5%18.3%22.2%3%3%2%1.6%3.7%0.81%0.73%0.15%
May 202649.8%16.7%20.3%2.7%2.7%1.8%1.5%2.7%0.89%0.66%0.11%
Jun 202651.5%15.6%19%3.1%3.1%2.1%1.4%2.5%0.95%0.61%0.12%
Jul 202651.2%17.2%17.2%3.4%3.4%2.3%1.5%1.9%0.93%0.67%0.14%
Aug 202649.6%20.4%16.7%2.7%3.3%2.2%1.8%1.5%0.97%0.65%0.16%
Sep 202649.8%20.5%16.7%3.3%2.7%2.2%1.5%1.5%0.9%0.66%0.16%

  1. 1.Black+Decker

    49.8%

    Held 1st. 220K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Kobalt

    20.5%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Keter

    16.7%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Sealey

    3.3%

    Moved from 5th to 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  5. 5.Husky

    2.7%

    Moved from 4th to 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  6. 6.Seville Classics

    2.2%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Sjöbergs

    1.5%

    Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  8. 8.WORX

    1.5%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Gladiator

    0.9%

    Held 9th. 4K estimated branded searches, -7% vs prior month. Share -0.1 points.

  10. 10.WEN

    0.66%

    Held 10th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Stanley

    0.16%

    Held 11th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Husky and its closest rivals

Every comparison with Husky

51 comparisons

How has branded search demand for Husky changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Husky worldwide fell from 18.1K to 12.1K.
  • Across the 12 months ending September 2026, Husky’s share of searches among workbench brands worldwide decreased from 3.9% to 2.7%.
  • Across the 12 months ending September 2026, Husky’s share of searches among workbench brands worldwide peaked at 4.7% in December 2025 and was lowest at 2.7% in May 2026.
  • Across the 12 months ending September 2026, Husky fell from 4th to 5th among workbench brands worldwide.

How did search popularity change for workbench brands worldwide in September 2026?

6 changes

  1. In September 2026, Sealey overtook Husky to rank 4th among workbench brands worldwide, with 3.3% of the searches.

  2. In September 2026, Husky lost share of searches among workbench brands worldwide, from 3.3% to 2.7%.

  3. Kobalt’s share of searches among workbench brands worldwide has gained ground for 3 months in a row, from 15.6% to 20.5% in September 2026.

  4. Estimated monthly branded searches for Keter worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  5. Estimated monthly branded searches for WEN worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

  6. Estimated monthly branded searches for Sjöbergs worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are Husky’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Husky’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • husky tools

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How the Brand Demand Index is measured

Where does Husky compete?

Husky is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
LED work light brands6th of 60.28%Show ranking
Tool bag brands10th of 110.28%Show ranking
Toolbox brands9th of 90.29%Show ranking
Tool storage brands7th of 70.31%Show ranking
Tool chest brands7th of 90.38%Show ranking
Rolling tool box brands5th of 70.41%Show ranking
PVC cutter brands6th of 60.42%Show ranking
Bar fridge brands7th of 90.62%Show ranking
Torque wrench brands6th of 80.85%Show ranking
Workbench light brands5th of 71.1%Show ranking
Magnetic socket rail brands6th of 82.4%Show ranking
Jack stands brands3rd of 52.7%Show ranking
Workbench brands5th of 112.7%Shown above
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