Brandwave

How popular isKobalt?

In September 2026, people searched for Kobalt by name about 90,500 times worldwide, about the same as the previous year. These searches made up 20.5% of all global workbench brand searches, placing Kobalt second out of 11 brands. When we asked both ChatGPT and Google AI Overviews about workbench brands, Kobalt appeared in one of the four answers and was the seventh most recommended of the 11.

Search and AI answers in September 2026

Kobalt is the second most searched of 11 competitors and the seventh most recommended in AI answers.

  1. Black+DeckerShare of searches 49.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. KobaltShare of searches 20.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  3. KeterShare of searches 16.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. SealeyShare of searches 3.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. HuskyShare of searches 2.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

+6 more

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Top workbench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kobalt was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Kobalt is the seventh most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Husky1st
  2. Gladiator2nd
  3. Seville Classics3rd
  4. WEN4th
  5. Sjöbergs5th
  6. WORX6th
  7. Kobalt7th
  8. Black+Decker–
  9. Keter–
  10. Sealey–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husky3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sjöbergs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gladiator3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Seville Classics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • WEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kobalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • WORX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black+Decker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Keter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sealey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about workbench brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which workbench brands compete with Kobalt?

Kobalt against workbench brands worldwide, by month

Share of searches by month for Black+Decker, Kobalt, Keter, Sealey, Husky, Seville Classics. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack+DeckerKobaltKeterSealeyHuskySeville ClassicsSjöbergsWORXGladiatorWENStanley
Oct 202552.9%19.5%13.1%3.2%3.9%2.1%1.7%1.4%0.97%0.95%0.16%
Nov 202552.8%21.5%11.8%2.9%4.3%1.9%1.6%0.86%1.1%1.1%0.14%
Dec 202552.1%23.4%10.5%2.6%4.7%2.1%1.7%0.76%0.91%1.1%0.13%
Jan 202650.3%20.7%13.8%3.4%4.1%2.8%1.5%1%0.98%1.2%0.16%
Feb 202650.6%18.7%15.3%3.7%3.7%2.5%2.5%1.1%0.81%0.91%0.15%
Mar 202646.6%19.2%19.2%3.1%3.8%2.1%1.7%2.6%0.85%0.76%0.19%
Apr 202644.5%18.3%22.2%3%3%2%1.6%3.7%0.81%0.73%0.15%
May 202649.8%16.7%20.3%2.7%2.7%1.8%1.5%2.7%0.89%0.66%0.11%
Jun 202651.5%15.6%19%3.1%3.1%2.1%1.4%2.5%0.95%0.61%0.12%
Jul 202651.2%17.2%17.2%3.4%3.4%2.3%1.5%1.9%0.93%0.67%0.14%
Aug 202649.6%20.4%16.7%2.7%3.3%2.2%1.8%1.5%0.97%0.65%0.16%
Sep 202649.8%20.5%16.7%3.3%2.7%2.2%1.5%1.5%0.9%0.66%0.16%

  1. 1.Black+Decker

    49.8%

    Held 1st. 220K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Kobalt

    20.5%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Keter

    16.7%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Sealey

    3.3%

    Moved from 5th to 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  5. 5.Husky

    2.7%

    Moved from 4th to 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  6. 6.Seville Classics

    2.2%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Sjöbergs

    1.5%

    Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  8. 8.WORX

    1.5%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Gladiator

    0.9%

    Held 9th. 4K estimated branded searches, -7% vs prior month. Share -0.1 points.

  10. 10.WEN

    0.66%

    Held 10th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Stanley

    0.16%

    Held 11th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Kobalt and its closest rivals

Every comparison with Kobalt

41 comparisons

How has branded search demand for Kobalt changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kobalt worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Kobalt’s share of searches among workbench brands worldwide increased from 19.5% to 20.5%.
  • Across the 12 months ending September 2026, Kobalt’s share of searches among workbench brands worldwide peaked at 23.4% in December 2025 and was lowest at 15.6% in June 2026.

How did search popularity change for workbench brands worldwide in September 2026?

6 changes

  1. In September 2026, Sealey overtook Husky to rank 4th among workbench brands worldwide, with 3.3% of the searches.

  2. In September 2026, Husky lost share of searches among workbench brands worldwide, from 3.3% to 2.7%.

  3. Kobalt’s share of searches among workbench brands worldwide has gained ground for 3 months in a row, from 15.6% to 20.5% in September 2026.

  4. Estimated monthly branded searches for Keter worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  5. Estimated monthly branded searches for WEN worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

  6. Estimated monthly branded searches for Sjöbergs worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are Kobalt’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kobalt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kobalt

Do you work for Kobalt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kobalt compete?

Kobalt is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Reciprocating saw brands8th of 91.9%Show ranking
Impact wrench brands7th of 81.9%Show ranking
Saw stand brands5th of 82.1%Show ranking
Tool bag brands6th of 112.1%Show ranking
Impact driver brands5th of 62.5%Show ranking
Tile cutter brands5th of 83%Show ranking
Rolling tool box brands4th of 73.1%Show ranking
Wet tile saw brands4th of 74.5%Show ranking
Saw horse brands3rd of 67.1%Show ranking
Pry bar brands3rd of 68%Show ranking
Magnetic socket rail brands2nd of 818.1%Show ranking
Workbench brands2nd of 1120.5%Shown above
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