Kobalt vs ToughBuilt:Which is searched more?
In September 2026, Kobalt had more branded searches than ToughBuilt among tool bag brands worldwide. Kobalt had about 90,500 branded searches, while ToughBuilt had 74,000. Kobalt made up 2.1% of all tool bag brand searches we track, and ToughBuilt accounted for 1.7%. These are worldwide searches for English-language branded terms.
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Is Kobalt or ToughBuilt more popular in search?
Compare the tool bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Kobalt, ToughBuilt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Craftsman | Klein Tools | Kobalt | Veto Pro Pac | ToughBuilt | Carhartt | Husky | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45% | 28.2% | 13.5% | 4.9% | 2.7% | 1.8% | 1.5% | 1.5% | 0.36% | 0.36% | 0.01% |
| Nov 2025 | 43.1% | 27.6% | 15.8% | 4.7% | 2.6% | 2.1% | 1.7% | 1.4% | 0.43% | 0.43% | 0.01% |
| Dec 2025 | 44.6% | 23.6% | 16.4% | 6% | 3.3% | 2.2% | 1.5% | 1.5% | 0.54% | 0.44% | 0.01% |
| Jan 2026 | 43.4% | 23.3% | 16% | 7.1% | 3.2% | 2.1% | 2.1% | 1.8% | 0.53% | 0.43% | 0.01% |
| Feb 2026 | 43.2% | 22.7% | 15.9% | 8.7% | 3.2% | 1.7% | 2.1% | 1.7% | 0.43% | 0.35% | 0.01% |
| Mar 2026 | 40.1% | 25.4% | 14.8% | 9.9% | 3% | 2% | 2.4% | 1.6% | 0.4% | 0.4% | 0.02% |
| Apr 2026 | 42.8% | 23% | 15.7% | 8.6% | 3.2% | 2.1% | 2.1% | 1.7% | 0.35% | 0.35% | 0.01% |
| May 2026 | 42.7% | 23.2% | 15.7% | 8.6% | 3.1% | 2.1% | 2.1% | 1.7% | 0.42% | 0.35% | 0.01% |
| Jun 2026 | 43% | 23.3% | 15.8% | 8.6% | 3.2% | 1.7% | 2.1% | 1.4% | 0.43% | 0.35% | 0.01% |
| Jul 2026 | 46.3% | 20.5% | 13.9% | 9.3% | 3.4% | 1.9% | 2.3% | 1.5% | 0.46% | 0.37% | 0.01% |
| Aug 2026 | 42.3% | 23% | 15.6% | 8.5% | 3.8% | 2.1% | 2.1% | 1.7% | 0.51% | 0.34% | 0.01% |
| Sep 2026 | 43% | 23.6% | 15.8% | 7.1% | 3.9% | 2.1% | 2.1% | 1.7% | 0.42% | 0.28% | 0.01% |
How has the Kobalt and ToughBuilt comparison changed over the last 12 months?
3 findings
- Kobalt was ahead of ToughBuilt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kobalt’s share of searches among tool bag brands worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool bag brands worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for tool bag brands worldwide in September 2026?
0 changes
Neither Kobalt nor ToughBuilt moved beyond provider rounding among tool bag brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kobalt’s and ToughBuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kobalt
1 branded search term
- kobalt
ToughBuilt
1 branded search term
- toughbuilt
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