Brandwave

Rolling tool box brands:Which are searched most?

In September 2026, Milwaukee was the most searched among rolling tool box brands worldwide, with an estimated 1.8M branded searches and 62.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee62.7%
  2. DeWalt23.1%
  3. Craftsman10.3%
  4. Kobalt3.1%
  5. Husky0.41%
  6. Proto0.34%
  7. Kennedy0.05%

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Share of SearchLeaderboard

Compare the rolling tool box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rolling tool box brands worldwide, by month

Share of Search by month for Milwaukee, DeWalt, Craftsman, Kobalt. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeDeWaltCraftsmanKobaltHuskyProtoKennedy
Oct 202568.3%20.5%7.5%2.8%0.55%0.3%0.06%
Nov 202564.9%23.8%7.1%3.2%0.64%0.29%0.06%
Dec 202563.9%23.5%8.6%3.1%0.63%0.28%0.04%
Jan 202662.6%23%10.3%3.1%0.62%0.34%0.05%
Feb 202661.6%22.7%12.4%2.5%0.5%0.33%0.05%
Mar 202659.5%21.9%14.6%2.9%0.59%0.32%0.05%
Apr 202661.2%22.5%12.3%3%0.5%0.33%0.05%
May 202661.2%22.5%12.3%3%0.5%0.33%0.05%
Jun 202661.6%22.7%12.4%2.5%0.5%0.33%0.04%
Jul 202664.2%19.3%12.9%2.6%0.52%0.35%0.06%
Aug 202661.2%22.5%12.3%3%0.5%0.33%0.05%
Sep 202662.7%23.1%10.3%3.1%0.41%0.34%0.05%

This month’s ranking, September 2026

  1. 1.Milwaukee

    62.7%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.DeWalt

    23.1%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Craftsman

    10.3%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2 points.

  4. 4.Kobalt

    3.1%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Husky

    0.41%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Proto

    0.34%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Kennedy

    0.05%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among rolling tool box brands worldwide?

In September 2026, Milwaukee was the most searched among rolling tool box brands worldwide, with an estimated 1.8M branded searches and 62.7% estimated Share of Search within this set. DeWalt is in 2nd place, 39.6 percentage points behind at 23.1% Share of Search.

Global rolling tool box brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Milwaukee68.3% → 62.7%68.3%Oct 202559.5%Mar 20261st
DeWalt20.5% → 23.1%23.8%Nov 202519.3%Jul 20262nd
Craftsman7.5% → 10.3%14.6%Mar 20267.1%Nov 20253rd
Kobalt2.8% → 3.1%3.2%Nov 20252.5%Feb 20264th
Husky0.55% → 0.41%0.64%Nov 20250.41%Sep 20265th
Proto0.3% → 0.34%0.35%Jul 20260.28%Dec 20256th
Kennedy0.06% → 0.05%0.06%Oct 20250.04%Dec 20257th

Each finding as a sentence

  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among rolling tool box brands worldwide decreased from 68.3% to 62.7%.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among rolling tool box brands worldwide increased from 20.5% to 23.1%.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among rolling tool box brands worldwide increased from 7.5% to 10.3%.
  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among rolling tool box brands worldwide peaked at 68.3% in October 2025 and was lowest at 59.5% in March 2026.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among rolling tool box brands worldwide peaked at 23.8% in November 2025 and was lowest at 19.3% in July 2026.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among rolling tool box brands worldwide peaked at 14.6% in March 2026 and was lowest at 7.1% in November 2025.
  • Across the 12 months ending September 2026, Kobalt, Husky, Proto and Kennedy held steady: their estimated Share of Search among rolling tool box brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for rolling tool box brands worldwide in September 2026?

  1. In September 2026, Milwaukee gained estimated Share of Search among rolling tool box brands worldwide, from 61.2% to 62.7%.

  2. In September 2026, DeWalt gained estimated Share of Search among rolling tool box brands worldwide, from 22.5% to 23.1%.

  3. In September 2026, Craftsman lost estimated Share of Search among rolling tool box brands worldwide, from 12.3% to 10.3%.

  4. Kobalt’s estimated Share of Search among rolling tool box brands worldwide has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026.

  5. Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Kennedy worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

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