How popular isHusky in search?
In September 2026, there were an estimated 12.1K branded searches for Husky worldwide which is down 33.1% over the last 12 months. Husky holds 0.41% estimated Share of Search among rolling tool box brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which rolling tool box brands compete with Husky?
Share of Search by month for Milwaukee, DeWalt, Craftsman, Kobalt, Husky. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | DeWalt | Craftsman | Kobalt | Husky | Proto | Kennedy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 20.5% | 7.5% | 2.8% | 0.55% | 0.3% | 0.06% |
| Nov 2025 | 64.9% | 23.8% | 7.1% | 3.2% | 0.64% | 0.29% | 0.06% |
| Dec 2025 | 63.9% | 23.5% | 8.6% | 3.1% | 0.63% | 0.28% | 0.04% |
| Jan 2026 | 62.6% | 23% | 10.3% | 3.1% | 0.62% | 0.34% | 0.05% |
| Feb 2026 | 61.6% | 22.7% | 12.4% | 2.5% | 0.5% | 0.33% | 0.05% |
| Mar 2026 | 59.5% | 21.9% | 14.6% | 2.9% | 0.59% | 0.32% | 0.05% |
| Apr 2026 | 61.2% | 22.5% | 12.3% | 3% | 0.5% | 0.33% | 0.05% |
| May 2026 | 61.2% | 22.5% | 12.3% | 3% | 0.5% | 0.33% | 0.05% |
| Jun 2026 | 61.6% | 22.7% | 12.4% | 2.5% | 0.5% | 0.33% | 0.04% |
| Jul 2026 | 64.2% | 19.3% | 12.9% | 2.6% | 0.52% | 0.35% | 0.06% |
| Aug 2026 | 61.2% | 22.5% | 12.3% | 3% | 0.5% | 0.33% | 0.05% |
| Sep 2026 | 62.7% | 23.1% | 10.3% | 3.1% | 0.41% | 0.34% | 0.05% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.7% | 1.8M | 0% | +1.5 points | |
| 2, held 2nd | 23.1% | 673K | 0% | +0.5 points | |
| 3, held 3rd | 10.3% | 301K | -18.2% | -2 points | |
| 4, held 4th | 3.1% | 90.5K | 0% | +0.1 points | |
| 5, held 5th | 0.41% | 12.1K | -18.2% | -0.1 points | |
| 6, held 6th | 0.34% | 9.9K | 0% | 0 points | |
| 7, held 7th | 0.05% | 1.6K | 0% | 0 points |
62.7%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
DeWalt23.1%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.
10.3%
Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2 points.
4.
Kobalt3.1%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.Husky
0.41%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
6.Proto
0.34%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
7.Kennedy
0.05%
Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Husky and its closest rivals
Every comparison with Husky
20 comparisons
- GearWrench vs Husky
- Husky vs Stanley
- Beta vs Husky
- Big Red vs Husky
- Black and Decker vs Husky
- Bosch vs Husky
- Carhartt vs Husky
- Craftsman vs Husky
- DeWalt vs Husky
- Haier vs Husky
- Hisense vs Husky
- Husky vs Kobalt
- Husky vs LG
- Husky vs Makita
- Husky vs Milwaukee
- Husky vs Ryobi
- Husky vs Stanley
- Husky vs Kincrome
- Husky vs Proto
- Husky vs Kennedy
How has branded search demand for Husky changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Husky worldwide fell from 18.1K to 12.1K.
- Across the 12 months ending September 2026, Husky’s estimated Share of Search among rolling tool box brands worldwide held steady, from 0.55% to 0.41%.
How did search popularity change for rolling tool box brands worldwide in September 2026?
6 changes
In September 2026, Milwaukee gained estimated Share of Search among rolling tool box brands worldwide, from 61.2% to 62.7%.
In September 2026, DeWalt gained estimated Share of Search among rolling tool box brands worldwide, from 22.5% to 23.1%.
In September 2026, Craftsman lost estimated Share of Search among rolling tool box brands worldwide, from 12.3% to 10.3%.
Kobalt’s estimated Share of Search among rolling tool box brands worldwide has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026.
Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Estimated monthly branded searches for Kennedy worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Where does Husky compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tool bag brands | 8th of 8 | 0.27% | Show ranking |
| LED work light brands | 5th of 5 | 0.33% | Show ranking |
| Rolling tool box brands | 5th of 7 | 0.41% | Shown above |
| Tool chest brands | 5th of 6 | 0.47% | Show ranking |
| Workbench light brands | 4th of 4 | 0.67% | Show ranking |
| Bar fridge brands | 4th of 4 | 0.76% | Show ranking |
| Torque wrench brands | 4th of 4 | 1.2% | Show ranking |
| Magnetic socket rail brands | 5th of 5 | 2.6% | Show ranking |
| Jack stands brands | 3rd of 3 | 2.7% | Show ranking |
| Work bench brands | 3rd of 3 | 3.8% | Show ranking |
How is Husky measured?
Brandwave collects information about searches that people make online using Husky’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- husky tools
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Is Husky your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.