Brandwave

How popular isHusky in search?

In September 2026, there were an estimated 12.1K branded searches for Husky worldwide which is down 33.1% over the last 12 months. Husky holds 2.6% estimated Share of Search among magnetic socket rail brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Craftsman63.9%
  2. Kobalt19.2%
  3. GearWrench10.5%
  4. Kincrome3.8%
  5. Husky2.6%
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Which magnetic socket rail brands compete with Husky?

Husky against magnetic socket rail brands worldwide, by month

Share of Search by month for Craftsman, Kobalt, GearWrench, Kincrome, Husky. The figures are in the table below the chart.

View monthly share of search table
MonthCraftsmanKobaltGearWrenchKincromeHusky
Oct 202558.7%21.6%11.8%3.5%4.3%
Nov 202553.9%24.1%13.2%4%4.9%
Dec 202559.2%21.6%11.9%2.9%4.4%
Jan 202662.1%18.7%12.5%3.1%3.7%
Feb 202670.6%14.2%9.5%2.8%2.8%
Mar 202672.2%14.5%7.9%2.4%2.9%
Apr 202668.5%16.8%9.2%2.8%2.8%
May 202668.5%16.8%9.2%2.8%2.8%
Jun 202670.6%14.2%9.5%2.8%2.8%
Jul 202671.9%14.5%7.9%2.9%2.9%
Aug 202668%16.7%9.2%3.3%2.7%
Sep 202663.9%19.2%10.5%3.8%2.6%
  1. 1.Craftsman

    63.9%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -4.2 points.

  2. 2.Kobalt

    19.2%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.GearWrench

    10.5%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Kincrome

    3.8%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Husky

    2.6%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between Husky and its closest rivals

How has branded search demand for Husky changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Husky worldwide fell from 18.1K to 12.1K.
  • Across the 12 months ending September 2026, Husky’s estimated Share of Search among magnetic socket rail brands worldwide decreased from 4.3% to 2.6%.
  • Across the 12 months ending September 2026, Husky’s estimated Share of Search among magnetic socket rail brands worldwide peaked at 4.9% in November 2025 and was lowest at 2.6% in September 2026.
  • Across the 12 months ending September 2026, Husky fell from 4th to 5th among magnetic socket rail brands worldwide.

How did search popularity change for magnetic socket rail brands worldwide in September 2026?

  1. In September 2026, Kobalt gained estimated Share of Search among magnetic socket rail brands worldwide, from 16.7% to 19.2%.

  2. In September 2026, GearWrench gained estimated Share of Search among magnetic socket rail brands worldwide, from 9.2% to 10.5%.

  3. In September 2026, Craftsman lost estimated Share of Search among magnetic socket rail brands worldwide, from 68% to 63.9%.

  4. Kincrome’s estimated Share of Search among magnetic socket rail brands worldwide has gained ground for 3 months in a row, from 2.8% to 3.8% in September 2026.

  5. Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

Where does Husky compete?

Husky is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tool bag brands7th of 80.31%Show ranking
LED work light brands5th of 50.34%Show ranking
Rolling tool box brands5th of 70.41%Show ranking
Tool chest brands4th of 60.48%Show ranking
Workbench light brands4th of 41.1%Show ranking
Bar fridge brands4th of 41.1%Show ranking
Torque wrench brands4th of 41.2%Show ranking
Magnetic socket rail brands5th of 52.6%Shown above
Jack stands brands3rd of 32.7%Show ranking
Work bench brands3rd of 33.8%Show ranking

How is Husky measured?

Brandwave collects information about searches that people make online using Husky’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • husky tools

Do you work for Husky? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Husky your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.