How popular isHusky in search?
In September 2026, there were an estimated 12.1K branded searches for Husky worldwide which is down 33.1% over the last 12 months. Husky holds 2.6% estimated Share of Search among magnetic socket rail brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Craftsman63.9%
Kobalt19.2%
GearWrench10.5%
Kincrome3.8%- Husky2.6%
Follow Husky and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which magnetic socket rail brands compete with Husky?
Share of Search by month for Craftsman, Kobalt, GearWrench, Kincrome, Husky. The figures are in the table below the chart.
View monthly share of search table
| Month | Craftsman | Kobalt | GearWrench | Kincrome | Husky |
|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 21.6% | 11.8% | 3.5% | 4.3% |
| Nov 2025 | 53.9% | 24.1% | 13.2% | 4% | 4.9% |
| Dec 2025 | 59.2% | 21.6% | 11.9% | 2.9% | 4.4% |
| Jan 2026 | 62.1% | 18.7% | 12.5% | 3.1% | 3.7% |
| Feb 2026 | 70.6% | 14.2% | 9.5% | 2.8% | 2.8% |
| Mar 2026 | 72.2% | 14.5% | 7.9% | 2.4% | 2.9% |
| Apr 2026 | 68.5% | 16.8% | 9.2% | 2.8% | 2.8% |
| May 2026 | 68.5% | 16.8% | 9.2% | 2.8% | 2.8% |
| Jun 2026 | 70.6% | 14.2% | 9.5% | 2.8% | 2.8% |
| Jul 2026 | 71.9% | 14.5% | 7.9% | 2.9% | 2.9% |
| Aug 2026 | 68% | 16.7% | 9.2% | 3.3% | 2.7% |
| Sep 2026 | 63.9% | 19.2% | 10.5% | 3.8% | 2.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.9% | 301K | -18.2% | -4.2 points | |
| 2, held 2nd | 19.2% | 90.5K | 0% | +2.5 points | |
| 3, held 3rd | 10.5% | 49.5K | 0% | +1.4 points | |
| 4, held 4th | 3.8% | 18.1K | 0% | +0.5 points | |
| 5, held 5th | 2.6% | 12.1K | -18.2% | -0.2 points |
63.9%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -4.2 points.
2.
Kobalt19.2%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +2.5 points.
10.5%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.4 points.
4.
Kincrome3.8%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.Husky
2.6%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare search popularity between Husky and its closest rivals
Every comparison with Husky
20 comparisons
- GearWrench vs Husky
- Beta vs Husky
- Big Red vs Husky
- Black and Decker vs Husky
- Carhartt vs Husky
- Craftsman vs Husky
- DeWalt vs Husky
- Haier vs Husky
- Hisense vs Husky
- Husky vs Kobalt
- Husky vs LG
- Husky vs Makita
- Husky vs Milwaukee
- Husky vs Ryobi
- Husky vs Stanley
- Husky vs Kincrome
- Husky vs Proto
- Husky vs Stanley
- Husky vs Kennedy
- Bosch vs Husky
How has branded search demand for Husky changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Husky worldwide fell from 18.1K to 12.1K.
- Across the 12 months ending September 2026, Husky’s estimated Share of Search among magnetic socket rail brands worldwide decreased from 4.3% to 2.6%.
- Across the 12 months ending September 2026, Husky’s estimated Share of Search among magnetic socket rail brands worldwide peaked at 4.9% in November 2025 and was lowest at 2.6% in September 2026.
- Across the 12 months ending September 2026, Husky fell from 4th to 5th among magnetic socket rail brands worldwide.
How did search popularity change for magnetic socket rail brands worldwide in September 2026?
5 changes

In September 2026, Kobalt gained estimated Share of Search among magnetic socket rail brands worldwide, from 16.7% to 19.2%.

In September 2026, GearWrench gained estimated Share of Search among magnetic socket rail brands worldwide, from 9.2% to 10.5%.

In September 2026, Craftsman lost estimated Share of Search among magnetic socket rail brands worldwide, from 68% to 63.9%.

Kincrome’s estimated Share of Search among magnetic socket rail brands worldwide has gained ground for 3 months in a row, from 2.8% to 3.8% in September 2026.
Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Where does Husky compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tool bag brands | 7th of 8 | 0.31% | Show ranking |
| LED work light brands | 5th of 5 | 0.34% | Show ranking |
| Rolling tool box brands | 5th of 7 | 0.41% | Show ranking |
| Tool chest brands | 4th of 6 | 0.48% | Show ranking |
| Workbench light brands | 4th of 4 | 1.1% | Show ranking |
| Bar fridge brands | 4th of 4 | 1.1% | Show ranking |
| Torque wrench brands | 4th of 4 | 1.2% | Show ranking |
| Magnetic socket rail brands | 5th of 5 | 2.6% | Shown above |
| Jack stands brands | 3rd of 3 | 2.7% | Show ranking |
| Work bench brands | 3rd of 3 | 3.8% | Show ranking |
How is Husky measured?
Brandwave collects information about searches that people make online using Husky’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- husky tools
Do you work for Husky? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Husky your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.