Brandwave

Craftsman vs Husky:Which is searched more?

In September 2026, Craftsman had more branded searches than Husky among tool bag brands worldwide. Craftsman was estimated to have 301K branded searches compared to Husky’s 12.1K, and held a 7.7% Share of Search versus Husky’s 0.31%. These are worldwide searches for English-language branded terms.

Share of Search among tool bag brands worldwide in September 2026Which is more popular in search, Craftsman or Husky?
Craftsman7.7%301K searches
vs
Husky0.31%12.1K searches

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Which is more popular in search, Craftsman or Husky?

Compare the tool bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Craftsman and Husky among tool bag brands worldwide, by month

Share of Search by month for Craftsman, Husky. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltCraftsmanKobaltCarharttHuskyBosch
Oct 202547.8%29.9%14.3%5.2%1.9%0.39%0.39%0.01%
Nov 202545.8%29.2%16.8%5%2.2%0.45%0.45%0.01%
Dec 202547.6%25.1%17.5%6.4%2.3%0.58%0.47%0.01%
Jan 202646.7%25.1%17.2%7.7%2.3%0.57%0.46%0.02%
Feb 202646.4%24.4%17.1%9.3%1.9%0.46%0.38%0.01%
Mar 202643.2%27.3%15.9%10.6%2.1%0.43%0.43%0.02%
Apr 202646%24.7%16.9%9.3%2.3%0.37%0.37%0.01%
May 202645.9%24.9%16.9%9.2%2.3%0.45%0.37%0.01%
Jun 202646.1%25%16.9%9.3%1.9%0.46%0.37%0.01%
Jul 202649.9%22.2%15%10%2%0.49%0.4%0.02%
Aug 202645.8%24.9%16.9%9.2%2.3%0.56%0.37%0.01%
Sep 202646.6%25.6%17.1%7.7%2.3%0.46%0.31%0.02%

How has the Craftsman and Husky comparison changed over the last 12 months?

  • Craftsman was ahead of Husky in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among tool bag brands worldwide moved from 5.2% to 7.7%, and its estimated monthly branded searches moved from 246K to 301K.
  • Across the 12 months ending September 2026, Husky’s estimated Share of Search among tool bag brands worldwide moved from 0.39% to 0.31%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

How did search popularity change for tool bag brands worldwide in September 2026?

  1. In September 2026, Craftsman lost estimated Share of Search among tool bag brands worldwide, from 9.2% to 7.7%.

  2. Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

Other head-to-heads among tool bag brands

How each brand is measured

Brandwave collects information about searches that people make online using Craftsman’s and Husky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craftsman

1 branded search term

  • craftsman

Husky

1 branded search term

  • husky tools

How the Brand Demand Index is measured

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