How popular isCraftsman in search?
In August 2026, there were an estimated 368K branded searches for Craftsman worldwide which is up 49.6% over the last 11 months. Craftsman holds 52.9% estimated Share of Search among stud finder brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which stud finder brands compete with Craftsman?
Share of Search by month for Craftsman, Bosch, Zircon. The figures are in the table below the chart.
View monthly share of search table
| Month | Craftsman | Bosch | Zircon | Franklin | CH Hanson | Studpop |
|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 36.2% | 19.2% | 1.4% | 0.15% | 0.05% |
| Nov 2025 | 45.7% | 31.8% | 20.4% | 1.8% | 0.16% | 0.06% |
| Dec 2025 | 48.7% | 27.7% | 21.8% | 1.6% | 0.14% | 0.05% |
| Jan 2026 | 50.3% | 28.7% | 18.4% | 2.5% | 0.15% | 0.05% |
| Feb 2026 | 58.6% | 22.4% | 17.5% | 1.3% | 0.14% | 0.04% |
| Mar 2026 | 60.6% | 23% | 14.8% | 1.3% | 0.13% | 0.04% |
| Apr 2026 | 55.7% | 25.9% | 16.7% | 1.5% | 0.13% | 0.05% |
| May 2026 | 55.8% | 25.9% | 16.7% | 1.5% | 0.13% | 0.06% |
| Jun 2026 | 56% | 25.9% | 16.7% | 1.2% | 0.13% | 0.07% |
| Jul 2026 | 56% | 25.9% | 16.7% | 1.2% | 0.13% | 0.06% |
| Aug 2026 | 52.9% | 29.6% | 15.8% | 1.4% | 0.14% | 0.06% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.9% | 368K | 0% | -3.1 points | |
| 2, held 2nd | 29.6% | 206K | +21.2% | +3.8 points | |
| 3, held 3rd | 15.8% | 110K | 0% | -0.9 points | |
| 4, held 4th | 1.4% | 9.9K | +22.2% | +0.2 points | |
| 5, held 5th | 0.14% | 1K | +13.6% | 0 points | |
| 6, held 6th | 0.06% | 390 | 0% | 0 points |
52.9%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -3.1 points.
2.
Bosch29.6%
Held 2nd. 206K estimated branded searches, +21.2% vs prior month. Share +3.8 points.
3.Zircon
15.8%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.9 points.
4.
Franklin1.4%
Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
0.14%
Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.
6.
Studpop0.06%
Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Craftsman and its closest rivals
Every comparison with Craftsman
5 comparisons
How has branded search demand for Craftsman changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Craftsman worldwide rose from 246K to 368K.
- Across the 11 months ending August 2026, Craftsman’s estimated Share of Search among stud finder brands worldwide increased from 43% to 52.9%.
- Across the 11 months ending August 2026, Craftsman’s estimated Share of Search among stud finder brands worldwide peaked at 60.6% in March 2026 and was lowest at 43% in October 2025.
How did search popularity change for stud finder brands worldwide in August 2026?
6 changes
In August 2026, Bosch gained estimated Share of Search among stud finder brands worldwide, from 25.9% to 29.6%.
In August 2026, Craftsman lost estimated Share of Search among stud finder brands worldwide, from 56% to 52.9%.
In August 2026, Zircon lost estimated Share of Search among stud finder brands worldwide, from 16.7% to 15.8%.
Estimated monthly branded searches for Studpop worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026.
Estimated monthly branded searches for Franklin worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
Estimated monthly branded searches for CH Hanson worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
How is Craftsman measured?
Brandwave collects information about searches that people make online using Craftsman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- craftsman
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Is Craftsman your brand?
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