Craftsman vs Cub Cadet:Which is more popular?
In September 2026, Craftsman had more branded searches than Cub Cadet among lawn tractor brands worldwide. Craftsman had about 301,000 branded searches, while Cub Cadet had 90,500. Craftsman made up 12.4% of all lawn tractor brand searches we track, and Cub Cadet accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about lawn tractor brands, Cub Cadet appeared in all five answers and Craftsman in none.
Who do people search for more?
Craftsman, about 3 searches for every 1 for Cub Cadet
Who does AI mention more?
Cub Cadet, mentioned in every answer we collected
Who does AI recommend more?
Cub Cadet, the only one of the two named
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Top lawn tractor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cub Cadet appeared in all five answers. Craftsman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cub Cadet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
John Deere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Troy-Bilt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lawn tractor brands
5 answers
Asked ChatGPT
“Which lawn tractor brand should I buy?”
Asked ChatGPT
“What are the best lawn tractor brands?”
Asked ChatGPT
“What's the best lawn tractor brand for a large property?”
Searched Google, AI Overview
“riding lawn tractor”
Searched Google, AI Overview
“best lawn tractor”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or Cub Cadet more popular in search?
This chart shows how often people search Google for Craftsman and Cub Cadet by name. Each line represents a brand's share of searches for all five lawn tractor brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Cub Cadet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | John Deere | Craftsman | Cub Cadet | Troy-Bilt |
|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 39% | 9.6% | 2.9% | 0.87% |
| Nov 2025 | 42.9% | 42.9% | 10.6% | 2.6% | 0.95% |
| Dec 2025 | 37.6% | 45.7% | 13.8% | 2.3% | 0.68% |
| Jan 2026 | 42% | 42% | 12.6% | 2.5% | 0.93% |
| Feb 2026 | 40.9% | 40.9% | 15% | 2.5% | 0.74% |
| Mar 2026 | 43.4% | 35.5% | 16% | 3.9% | 1.2% |
| Apr 2026 | 48.8% | 32.5% | 12% | 5.4% | 1.3% |
| May 2026 | 48.8% | 32.5% | 12% | 5.4% | 1.3% |
| Jun 2026 | 44.1% | 36.2% | 13.3% | 4.9% | 1.5% |
| Jul 2026 | 39.8% | 39.8% | 14.7% | 4.4% | 1.3% |
| Aug 2026 | 39.8% | 39.8% | 14.7% | 4.4% | 1.3% |
| Sep 2026 | 41.3% | 41.3% | 12.4% | 3.7% | 1.1% |
How has the Craftsman and Cub Cadet comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Cub Cadet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among lawn tractor brands worldwide moved from 9.6% to 12.4%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Cub Cadet’s share of searches among lawn tractor brands worldwide moved from 2.9% to 3.7%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for lawn tractor brands worldwide in September 2026?
2 changes
In September 2026, Craftsman lost share of searches among lawn tractor brands worldwide, from 14.7% to 12.4%.
In September 2026, Cub Cadet lost share of searches among lawn tractor brands worldwide, from 4.4% to 3.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Cub Cadet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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