Brandwave

How popular isCub Cadet?

In September 2026, people searched for Cub Cadet by name about 90,500 times worldwide, a 22.3% increase from the previous year. These searches made up 3.7% of all global lawn tractor brand searches, placing Cub Cadet fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about lawn tractor brands, Cub Cadet appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Cub Cadet is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. HusqvarnaShare of searches 41.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. John DeereShare of searches 41.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. CraftsmanShare of searches 12.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Cub CadetShare of searches 3.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Troy-BiltShare of searches 1.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
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Top lawn tractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cub Cadet appeared in all five answers. Cub Cadet is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Deere1st
  2. Cub Cadet2nd
  3. Husqvarna3rd
  4. Craftsman–
  5. Troy-Bilt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cub Cadet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Troy-Bilt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn tractor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which lawn tractor brands compete with Cub Cadet?

Cub Cadet against lawn tractor brands worldwide, by month

Share of searches by month for Husqvarna, John Deere, Craftsman, Cub Cadet. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaJohn DeereCraftsmanCub CadetTroy-Bilt
Oct 202547.6%39%9.6%2.9%0.87%
Nov 202542.9%42.9%10.6%2.6%0.95%
Dec 202537.6%45.7%13.8%2.3%0.68%
Jan 202642%42%12.6%2.5%0.93%
Feb 202640.9%40.9%15%2.5%0.74%
Mar 202643.4%35.5%16%3.9%1.2%
Apr 202648.8%32.5%12%5.4%1.3%
May 202648.8%32.5%12%5.4%1.3%
Jun 202644.1%36.2%13.3%4.9%1.5%
Jul 202639.8%39.8%14.7%4.4%1.3%
Aug 202639.8%39.8%14.7%4.4%1.3%
Sep 202641.3%41.3%12.4%3.7%1.1%

  1. 1.Husqvarna

    41.3%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.John Deere

    41.3%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Craftsman

    12.4%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  4. 4.Cub Cadet

    3.7%

    Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.6 points.

  5. 5.Troy-Bilt

    1.1%

    Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

Compare popularity between Cub Cadet and its closest rivals

Every comparison with Cub Cadet

9 comparisons

How has branded search demand for Cub Cadet changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cub Cadet worldwide rose from 74K to 90.5K.
  • Across the 12 months ending September 2026, Cub Cadet’s share of searches among lawn tractor brands worldwide increased from 2.9% to 3.7%.
  • Across the 12 months ending September 2026, Cub Cadet’s share of searches among lawn tractor brands worldwide peaked at 5.4% in April 2026 and was lowest at 2.3% in December 2025.

How did search popularity change for lawn tractor brands worldwide in September 2026?

5 changes

  1. In September 2026, Husqvarna gained share of searches among lawn tractor brands worldwide, from 39.8% to 41.3%.

  2. In September 2026, John Deere gained share of searches among lawn tractor brands worldwide, from 39.8% to 41.3%.

  3. In September 2026, Craftsman lost share of searches among lawn tractor brands worldwide, from 14.7% to 12.4%.

  4. In September 2026, Cub Cadet lost share of searches among lawn tractor brands worldwide, from 4.4% to 3.7%.

  5. Estimated monthly branded searches for Troy-Bilt worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How are Cub Cadet’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Cub Cadet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cub cadet

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How the Brand Demand Index is measured

Where does Cub Cadet compete?

Cub Cadet is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Riding lawn mower brands7th of 82.5%Show ranking
Lawn tractor brands4th of 53.7%Shown above
Creator with pink hair and a pink jacket

Is Cub Cadet your brand?

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