Brandwave

How popular isHusqvarna in search?

In September 2026, there were an estimated 1.1M branded searches for Husqvarna worldwide which is down 15.4% over the last 12 months. Husqvarna holds 43% estimated Share of Search among lawn tractor brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Husqvarna43%
  2. John Deere43%
  3. Craftsman12.9%
  4. Troy-Bilt1.2%
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Which lawn tractor brands compete with Husqvarna?

Husqvarna against lawn tractor brands worldwide, by month

Share of Search by month for Husqvarna, John Deere, Craftsman. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaJohn DeereCraftsmanTroy-Bilt
Oct 202549%40.2%9.9%0.89%
Nov 202544.1%44.1%10.8%0.98%
Dec 202538.5%46.8%14.1%0.69%
Jan 202643%43%13%0.96%
Feb 202641.9%41.9%15.4%0.76%
Mar 202645.1%37%16.6%1.2%
Apr 202651.6%34.4%12.7%1.4%
May 202651.6%34.4%12.7%1.4%
Jun 202646.4%38%14%1.5%
Jul 202641.6%41.6%15.3%1.4%
Aug 202641.6%41.6%15.3%1.4%
Sep 202643%43%12.9%1.2%

  1. 1.Husqvarna

    43%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.John Deere

    43%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Craftsman

    12.9%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  4. 4.Troy-Bilt

    1.2%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

Compare search popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

How has branded search demand for Husqvarna changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among lawn tractor brands worldwide decreased from 49% to 43%.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among lawn tractor brands worldwide peaked at 51.6% in April 2026 and was lowest at 38.5% in December 2025.

How did search popularity change for lawn tractor brands worldwide in September 2026?

  1. In September 2026, Husqvarna gained estimated Share of Search among lawn tractor brands worldwide, from 41.6% to 43%.

  2. In September 2026, John Deere gained estimated Share of Search among lawn tractor brands worldwide, from 41.6% to 43%.

  3. In September 2026, Craftsman lost estimated Share of Search among lawn tractor brands worldwide, from 15.3% to 12.9%.

  4. Estimated monthly branded searches for Troy-Bilt worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

Where does Husqvarna compete?

Husqvarna is ranked in 35 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stone saw brands4th of 617.7%Show ranking
Grass trimmer brands3rd of 819.8%Show ranking
Cut off saw brands3rd of 721.9%Show ranking
Push mower brands2nd of 624.1%Show ranking
Chainsaw bars3rd of 624.7%Show ranking
Chainsaw chain brands3rd of 625.1%Show ranking
Chainsaw and outdoor power brands2nd of 625.4%Show ranking
Plate compactor brands2nd of 625.8%Show ranking
Hedge trimmer brands2nd of 526.1%Show ranking
Garden machinery brands2nd of 626.4%Show ranking
Chainsaw brands2nd of 526.7%Show ranking
Leaf blowers2nd of 627.1%Show ranking
Chainsaw safety gear brands3rd of 628.1%Show ranking
Lawn mower blade brands2nd of 628.2%Show ranking
Riding lawn mower brands1st of 728.4%Show ranking
Backpack sprayer brands2nd of 630.3%Show ranking
Lawn mower brands2nd of 632.2%Show ranking
Garden tool brands1st of 634.3%Show ranking
Earth auger brands2nd of 535.9%Show ranking
Lawn tractor brands1st of 443%Shown above
Lawn edger brands1st of 643.5%Show ranking
Robotic lawn mower brands1st of 644.1%Show ranking
Walk behind mower brands1st of 544.4%Show ranking
Power broom brands2nd of 445.4%Show ranking
Edger brands2nd of 547.3%Show ranking
Backpack blower brands2nd of 348.1%Show ranking
Brush blade brands2nd of 348.1%Show ranking
Asphalt cutter brands2nd of 448.1%Show ranking
Snow blower brands1st of 648.6%Show ranking
Robot mowers1st of 653.1%Show ranking
Face shield brands1st of 653.5%Show ranking
Robot lawn mower brands1st of 575.6%Show ranking
Rear tine tiller brands1st of 375.3%Show ranking
Embroidery machine brands1st of 579.7%Show ranking
Hover mower brands1st of 382%Show ranking

How is Husqvarna measured?

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna lawn mower

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How the Brand Demand Index is measured

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