Brandwave

How popular isHusqvarna in search?

In September 2026, there were an estimated 1.1M branded searches for Husqvarna worldwide which is down 15.4% over the last 12 months. Husqvarna holds 6.4% estimated Share of Search among hover Mower brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Honda67.8%
  2. Screwfix23.6%
  3. Husqvarna6.4%
  4. Black and Decker1.3%
  5. Bosch0.97%
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Which hover Mower brands compete with Husqvarna?

Husqvarna against hover Mower brands worldwide, by month

Share of Search by month for Honda, Screwfix, Husqvarna. The figures are in the table below the chart.

View monthly share of search table
MonthHondaScrewfixHusqvarnaBlack and DeckerBosch
Oct 202564.9%26%6.8%1.3%1.1%
Nov 202564.4%27.4%5.8%1.5%0.93%
Dec 202568.5%24%5.1%1.4%0.99%
Jan 202666.2%26.3%5.5%1.2%0.89%
Feb 202668.2%23.7%6.1%1.2%0.81%
Mar 202665.3%25.7%7.1%1.1%0.87%
Apr 202664.1%25.2%8.8%1.1%0.85%
May 202663.8%25.1%8.9%1.4%0.85%
Jun 202663.5%26.7%7.6%1.3%0.9%
Jul 202664.3%27.3%6.3%1.2%0.92%
Aug 202664.7%27%6.1%1.2%1.1%
Sep 202667.8%23.6%6.4%1.3%0.97%

  1. 1.Honda

    67.8%

    Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share +3.2 points.

  2. 2.Screwfix

    23.6%

    Held 2nd. 4.1M estimated branded searches, -18.2% vs prior month. Share -3.4 points.

  3. 3.Husqvarna

    6.4%

    Held 3rd. 1.1M estimated branded searches, -1.9% vs prior month. Share +0.3 points.

  4. 4.Black and Decker

    1.3%

    Held 4th. 220K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Bosch

    0.97%

    Held 5th. 169K estimated branded searches, -17.6% vs prior month. Share -0.1 points.

Compare search popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

How has branded search demand for Husqvarna changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among hover Mower brands worldwide peaked at 8.9% in May 2026 and was lowest at 5.1% in December 2025.

How did search popularity change for hover Mower brands worldwide in September 2026?

  1. In September 2026, Honda gained estimated Share of Search among hover Mower brands worldwide, from 64.7% to 67.8%.

  2. In September 2026, Screwfix lost estimated Share of Search among hover Mower brands worldwide, from 27% to 23.6%.

  3. Estimated monthly branded searches for Bosch worldwide fell 17.9% over 12 measured months, from 205K to 169K in September 2026.

  4. Estimated monthly branded searches for Husqvarna worldwide fell 15.4% over 12 measured months, from 1.3M to 1.1M in September 2026.

  5. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

Where does Husqvarna compete?

Husqvarna is ranked in 45 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Earth Auger brands3rd of 75.3%Show ranking
Plate Compactor brands4th of 76%Show ranking
Tank Bag brands6th of 86.3%Show ranking
Hover Mower brands3rd of 56.4%Shown above
Push Mower brands3rd of 66.8%Show ranking
Garden machinery brands3rd of 67%Show ranking
Riding lawn mower brands2nd of 77%Show ranking
String trimmer brands3rd of 87.2%Show ranking
Mower Cover brands2nd of 57.3%Show ranking
Lawn mower brands3rd of 67.4%Show ranking
Line Trimmer brands3rd of 57.5%Show ranking
Walk Behind Mower brands2nd of 67.7%Show ranking
Lawn Edger brands2nd of 77.8%Show ranking
Snow blower brands2nd of 67.9%Show ranking
Wacker Plate brands2nd of 48.6%Show ranking
Lawn Sweeper brands2nd of 415.8%Show ranking
Stone Saw brands3rd of 619.2%Show ranking
Grass Trimmer brands3rd of 820.5%Show ranking
Cut Off Saw brands2nd of 823.7%Show ranking
Power Broom brands3rd of 525.7%Show ranking
Hedge trimmer brands2nd of 526.1%Show ranking
Chainsaw bars3rd of 626.2%Show ranking
Leaf blowers2nd of 626.4%Show ranking
Chainsaw and outdoor power brands2nd of 626.5%Show ranking
Chainsaw chain brands3rd of 626.6%Show ranking
Chainsaw brands2nd of 527.2%Show ranking
Chainsaw safety gear brands3rd of 629.6%Show ranking
Lawn mower blade brands2nd of 630.3%Show ranking
Blade Balancer brands2nd of 630.8%Show ranking
Backpack Sprayer brands2nd of 632.5%Show ranking
Garden tool brands1st of 633.5%Show ranking
Robotic lawn mower brands2nd of 734.6%Show ranking
Mower Deck Parts brands1st of 539.5%Show ranking
Edger brands2nd of 841.2%Show ranking
Lawn tractor brands1st of 445.5%Show ranking
Asphalt Cutter brands2nd of 445.7%Show ranking
Mulching Blades brands1st of 346%Show ranking
Backpack blower brands2nd of 349%Show ranking
Brush Blade brands2nd of 349%Show ranking
Robot mowers1st of 649.4%Show ranking
Face Shield brands1st of 854%Show ranking
Bobbin Winder brands1st of 659.6%Show ranking
Embroidery machine brands1st of 572.2%Show ranking
Robot lawn mower brands1st of 575.6%Show ranking
Rear Tine Tiller brands1st of 377.1%Show ranking

How is Husqvarna measured?

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna lawn mower

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How the Brand Demand Index is measured

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