Brandwave

How popular isHusqvarna in search?

In August 2026, there were an estimated 1.1M branded searches for Husqvarna worldwide which is down 13.8% over the last 11 months. Husqvarna holds 48.4% estimated Share of Search among chainsaw chain brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna48.4%
  2. Stihl35.1%
  3. Carlton15.7%
  4. ECHO0.52%
  5. Oregon0.23%
  6. Archer<0.01%
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Which chainsaw chain brands compete with Husqvarna?

Husqvarna against chainsaw chain brands worldwide, by month

Share of Search by month for Husqvarna, Stihl, Carlton. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaStihlCarltonECHOOregonArcher
Oct 202554.7%34.2%10.2%0.62%0.27%<0.01%
Nov 202549.3%38.1%11.4%0.84%0.31%<0.01%
Dec 202544.4%42.2%12.6%0.51%0.28%<0.01%
Jan 202650.4%39.4%9.6%0.39%0.26%<0.01%
Feb 202649.3%38.5%11.5%0.38%0.25%<0.01%
Mar 202651.2%36.9%11.1%0.45%0.24%<0.01%
Apr 202657%32.5%9.8%0.48%0.21%<0.01%
May 202657.5%32.2%9.7%0.39%0.21%<0.01%
Jun 202652%36.4%11%0.44%0.2%<0.01%
Jul 202650.2%35.9%13.1%0.53%0.24%<0.01%
Aug 202648.4%35.1%15.7%0.52%0.23%<0.01%
Sep 2026——————

  1. 1.Husqvarna

    48.4%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -1.8 points.

  2. 2.Stihl

    35.1%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Carlton

    15.7%

    Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +2.6 points.

  4. 4.ECHO

    0.52%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Oregon

    0.23%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Archer

    <0.01%

    Held 6th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Husqvarna and its closest rivals

How has branded search demand for Husqvarna changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw chain brands worldwide decreased from 54.7% to 48.4%.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw chain brands worldwide peaked at 57.5% in May 2026 and was lowest at 44.4% in December 2025.

How did search popularity change for chainsaw chain brands worldwide in August 2026?

  1. In August 2026, Carlton gained estimated Share of Search among chainsaw chain brands worldwide, from 13.1% to 15.7%.

  2. In August 2026, Husqvarna lost estimated Share of Search among chainsaw chain brands worldwide, from 50.2% to 48.4%.

  3. In August 2026, Stihl lost estimated Share of Search among chainsaw chain brands worldwide, from 35.9% to 35.1%.

  4. Estimated monthly branded searches for ECHO worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  5. Estimated monthly branded searches for Archer worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

  6. Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does Husqvarna compete?

Husqvarna is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden machinery brands2nd of 610.5%Show ranking
Hedge trimmer brands1st of 532.1%Show ranking
Leaf blowers1st of 632.6%Show ranking
Chainsaw brands1st of 534.1%Show ranking
Garden tool brands1st of 539.3%Show ranking
Robot mowers1st of 647.9%Show ranking
Chainsaw chain brands1st of 648.4%Shown above
Chainsaw safety gear brands1st of 653.5%Show ranking
Chainsaw bars1st of 657.4%Show ranking
Robot lawn mower brands1st of 572%Show ranking
Embroidery machine brands1st of 576.1%Show ranking
Lawn mower blade brands1st of 682.1%Show ranking

How is Husqvarna measured?

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna com
  • husqvarna lawn mower
  • husqvarna robotic lawn mower

Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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