Husqvarna vs WORX:Which is more popular by branded search?
In August 2026, WORX had more branded searches than Husqvarna among robot lawn mower brands worldwide. WORX was estimated to have 145K branded searches compared to Husqvarna’s 134K, and held a 25.2% Share of Search versus Husqvarna’s 23.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Husqvarna or WORX?
Compare brands selling autonomous lawn mowers for home gardens. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WORX, Husqvarna. The figures are in the table below the chart.
View monthly share of search table
| Month | Mammotion | WORX | Husqvarna | Segway Navimow | Sunseeker |
|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 32.6% | 28.9% | 10.4% | 0.72% |
| Nov 2025 | 37.7% | 32.6% | 18.2% | 11.1% | 0.38% |
| Dec 2025 | 30% | 37% | 21.8% | 10.7% | 0.58% |
| Jan 2026 | 33.7% | 29.4% | 20.7% | 15.6% | 0.5% |
| Feb 2026 | 27.2% | 29.6% | 19.6% | 23.2% | 0.44% |
| Mar 2026 | 33% | 22.1% | 19.1% | 25.4% | 0.39% |
| Apr 2026 | 34.9% | 21.9% | 20.2% | 22.6% | 0.42% |
| May 2026 | 38.3% | 19.7% | 20% | 21.6% | 0.36% |
| Jun 2026 | 34.4% | 20.2% | 19% | 25.9% | 0.49% |
| Jul 2026 | 30.5% | 23.4% | 22.4% | 23% | 0.64% |
| Aug 2026 | 28.8% | 25.2% | 23.3% | 22.2% | 0.49% |
| Sep 2026 | — | — | — | — | — |
How has the Husqvarna and WORX comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Husqvarna took it in May 2026, WORX took it in June 2026.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among robot lawn mower brands worldwide moved from 28.9% to 23.3%, and its estimated monthly branded searches moved from 95.5K to 134K.
- Across the 11 months ending August 2026, WORX’s estimated Share of Search among robot lawn mower brands worldwide moved from 32.6% to 25.2%, and its estimated monthly branded searches moved from 108K to 145K.
How did search popularity change for robot lawn mower brands worldwide in August 2026?
2 changes
In August 2026, Husqvarna overtook Segway Navimow to rank 3rd among robot lawn mower brands worldwide, at 23.3%.
In August 2026, WORX gained estimated Share of Search among robot lawn mower brands worldwide, from 23.4% to 25.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Husqvarna’s and WORX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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