How popular isHusqvarna in search?
In August 2026, there were an estimated 1.1M branded searches for Husqvarna worldwide which is down 13.8% over the last 11 months. Husqvarna holds 39.3% estimated Share of Search among garden tool brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Husqvarna and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which garden tool brands compete with Husqvarna?
Share of Search by month for Husqvarna, Makita, Ryobi, Gardena, Fiskars. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna | Makita | Ryobi | Gardena | Fiskars |
|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 36% | 16.2% | 4.9% | 4% |
| Nov 2025 | 32.7% | 37.5% | 20.7% | 5.1% | 4.1% |
| Dec 2025 | 32.3% | 37.2% | 20.5% | 5% | 5% |
| Jan 2026 | 39.1% | 30.5% | 20.4% | 5% | 5% |
| Feb 2026 | 40.1% | 31.3% | 17.1% | 6.3% | 5.1% |
| Mar 2026 | 39.3% | 28.4% | 19.1% | 8.5% | 4.7% |
| Apr 2026 | 46.8% | 21.9% | 17.9% | 9.8% | 3.6% |
| May 2026 | 46.2% | 21.3% | 17.4% | 11.6% | 3.5% |
| Jun 2026 | 41.7% | 24% | 19.6% | 10.7% | 3.9% |
| Jul 2026 | 40.9% | 24% | 19.6% | 10.7% | 4.8% |
| Aug 2026 | 39.3% | 28.5% | 19% | 8.5% | 4.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.3% | 1.1M | -1.4% | -1.7 points | |
| 2, held 2nd | 28.5% | 823K | +22.3% | +4.5 points | |
| 3, held 3rd | 19% | 550K | 0% | -0.5 points | |
| 4, held 4th | 8.5% | 246K | -18.3% | -2.2 points | |
| 5, held 5th | 4.7% | 135K | 0% | -0.1 points |
39.3%
Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -1.7 points.
2.
Makita28.5%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.5 points.
3.
Ryobi
19%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
Gardena8.5%
Held 4th. 246K estimated branded searches, -18.3% vs prior month. Share -2.2 points.
5.
Fiskars4.7%
Held 5th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Husqvarna and its closest rivals
How has branded search demand for Husqvarna changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among garden tool brands worldwide peaked at 46.8% in April 2026 and was lowest at 32.3% in December 2025.
How did search popularity change for garden tool brands worldwide in August 2026?
4 changes
In August 2026, Makita gained estimated Share of Search among garden tool brands worldwide, from 24% to 28.5%.
In August 2026, Gardena lost estimated Share of Search among garden tool brands worldwide, from 10.7% to 8.5%.
In August 2026, Husqvarna lost estimated Share of Search among garden tool brands worldwide, from 40.9% to 39.3%.
In August 2026, Ryobi lost estimated Share of Search among garden tool brands worldwide, from 19.6% to 19%.
Where does Husqvarna compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Garden machinery brands | 2nd of 6 | 10.5% | Show ranking |
| Hedge trimmer brands | 1st of 5 | 32.1% | Show ranking |
| Leaf blowers | 1st of 6 | 32.6% | Show ranking |
| Chainsaw brands | 1st of 5 | 34.1% | Show ranking |
| Garden tool brands | 1st of 5 | 39.3% | Shown above |
| Robot mowers | 1st of 6 | 47.9% | Show ranking |
| Chainsaw chain brands | 1st of 6 | 48.4% | Show ranking |
| Chainsaw safety gear brands | 1st of 6 | 53.5% | Show ranking |
| Chainsaw bars | 1st of 6 | 57.4% | Show ranking |
| Robot lawn mower brands | 1st of 5 | 72% | Show ranking |
| Embroidery machine brands | 1st of 5 | 76.1% | Show ranking |
| Lawn mower blade brands | 1st of 6 | 82.1% | Show ranking |
How is Husqvarna measured?
Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- automower
- husqvarna
- husqvarna automower
- husqvarna com
- husqvarna lawn mower
- husqvarna robotic lawn mower
Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Husqvarna your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.