Brandwave

How popular isHusqvarna in search?

In September 2026, there were an estimated 1.1M branded searches for Husqvarna worldwide which is down 15.4% over the last 12 months. Husqvarna holds 45.3% estimated Share of Search among snow blower brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Husqvarna45.3%
  2. Ryobi33.7%
  3. Honda Power Equipment10.7%
  4. WORX5.4%
  5. Greenworks3.7%
  6. Troy-Bilt1.1%
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Which snow blower brands compete with Husqvarna?

Husqvarna against snow blower brands worldwide, by month

Share of Search by month for Husqvarna, Ryobi, Honda Power Equipment, WORX, Greenworks. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaRyobiHonda Power EquipmentWORXGreenworksTroy-Bilt
Oct 202551.5%30.7%9.1%4.9%2.9%0.87%
Nov 202541.3%40.6%9%5.4%2.9%0.86%
Dec 202540.5%40.3%10.6%4.4%3.5%0.69%
Jan 202643.5%32.3%16.4%3.9%3.1%0.92%
Feb 202649.4%30.5%12.2%4.2%2.8%0.85%
Mar 202646.2%32.4%10%7.3%3%1.1%
Apr 202649%30.5%8%8.3%3.1%1.1%
May 202648.7%30.3%8.3%7.9%3.7%1.1%
Jun 202644.2%34.8%8.4%7.1%4.2%1.3%
Jul 202643.8%35%9.5%6.2%4.2%1.3%
Aug 202643.5%34.6%10.6%5.9%4.2%1.3%
Sep 202645.3%33.7%10.7%5.4%3.7%1.1%
  1. 1.Husqvarna

    45.3%

    Held 1st. 1.1M estimated branded searches, -1.9% vs prior month. Share +1.8 points.

  2. 2.Ryobi

    33.7%

    Held 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -0.9 points.

  3. Held 3rd. 262K estimated branded searches, -4.7% vs prior month. Share +0.1 points.

  4. 4.WORX

    5.4%

    Held 4th. 133K estimated branded searches, -12.6% vs prior month. Share -0.4 points.

  5. Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  6. 6.Troy-Bilt

    1.1%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

Compare search popularity between Husqvarna and its closest rivals

How has branded search demand for Husqvarna changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among snow blower brands worldwide decreased from 51.5% to 45.3%.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among snow blower brands worldwide peaked at 51.5% in October 2025 and was lowest at 40.5% in December 2025.

How did search popularity change for snow blower brands worldwide in September 2026?

  1. In September 2026, Husqvarna gained estimated Share of Search among snow blower brands worldwide, from 43.5% to 45.3%.

  2. In September 2026, Ryobi lost estimated Share of Search among snow blower brands worldwide, from 34.6% to 33.7%.

  3. In September 2026, Greenworks lost estimated Share of Search among snow blower brands worldwide, from 4.2% to 3.7%.

  4. Honda Power Equipment’s estimated Share of Search among snow blower brands worldwide has gained ground for 3 months in a row, from 8.4% to 10.7% in September 2026.

  5. WORX’s estimated Share of Search among snow blower brands worldwide has lost ground for 3 months in a row, from 7.1% to 5.4% in September 2026.

  6. Estimated monthly branded searches for Troy-Bilt worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

Where does Husqvarna compete?

Husqvarna is ranked in 35 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grass trimmer brands3rd of 818.7%Show ranking
Stone saw brands3rd of 619.2%Show ranking
Hedge trimmer brands2nd of 523.3%Show ranking
Cut off saw brands2nd of 723.7%Show ranking
Push mower brands2nd of 625.1%Show ranking
Garden machinery brands2nd of 625.5%Show ranking
Plate compactor brands2nd of 625.9%Show ranking
Chainsaw bars3rd of 626.2%Show ranking
Leaf blowers2nd of 626.3%Show ranking
Chainsaw and outdoor power brands2nd of 626.5%Show ranking
Chainsaw chain brands3rd of 626.6%Show ranking
Chainsaw brands2nd of 527.2%Show ranking
Riding lawn mower brands1st of 729.3%Show ranking
Chainsaw safety gear brands3rd of 629.6%Show ranking
Lawn mower blade brands2nd of 630.3%Show ranking
Lawn mower brands2nd of 632.3%Show ranking
Backpack sprayer brands2nd of 632.5%Show ranking
Garden tool brands1st of 633.5%Show ranking
Asphalt cutter brands2nd of 437.8%Show ranking
Earth auger brands1st of 538.3%Show ranking
Robotic lawn mower brands2nd of 641.8%Show ranking
Walk behind mower brands1st of 543.9%Show ranking
Snow blower brands1st of 645.3%Shown above
Lawn tractor brands1st of 445.5%Show ranking
Lawn edger brands1st of 646%Show ranking
Power broom brands2nd of 446.3%Show ranking
Edger brands2nd of 548.1%Show ranking
Backpack blower brands2nd of 348.9%Show ranking
Brush blade brands2nd of 348.9%Show ranking
Robot mowers1st of 649.1%Show ranking
Hover mower brands1st of 355.2%Show ranking
Face shield brands1st of 656%Show ranking
Embroidery machine brands1st of 561.3%Show ranking
Robot lawn mower brands1st of 574.5%Show ranking
Rear tine tiller brands1st of 377.1%Show ranking

How is Husqvarna measured?

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna lawn mower

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How the Brand Demand Index is measured

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