Brandwave

Lawn mower blade brands:Which brands are most popular in search?

In August 2026, Husqvarna was the most searched among lawn mower blade brands worldwide, with an estimated 1.1M branded searches and 82.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna82.1%
  2. Rotary11.9%
  3. Stens5.4%
  4. Oregon0.39%
  5. MTD0.12%
  6. John Deere0.07%

Follow lawn mower blade brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the lawn mower blade brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among lawn mower blade brands worldwide, by month

Share of Search by month for Husqvarna, Rotary, Stens. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaRotaryStensOregonMTDJohn Deere
Oct 202583.3%10.4%5.7%0.42%0.06%0.06%
Nov 202581.1%12.6%5.6%0.5%0.07%0.08%
Dec 202577.9%14.8%6.6%0.49%0.06%0.08%
Jan 202681.1%12.7%5.7%0.42%0.06%0.07%
Feb 202681.1%12.7%5.7%0.42%0.06%0.08%
Mar 202684%10%5.5%0.4%0.1%0.08%
Apr 202686.9%8.2%4.5%0.33%0.12%0.05%
May 202687.8%8.1%3.6%0.32%0.12%0.05%
Jun 202683.4%11.7%4.3%0.32%0.14%0.08%
Jul 202682.3%11.8%5.3%0.39%0.11%0.07%
Aug 202682.1%11.9%5.4%0.39%0.12%0.07%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Husqvarna

    82.1%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -0.2 points.

  2. 2.Rotary

    11.9%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Stens

    5.4%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Oregon

    0.39%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.MTD

    0.12%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.John Deere

    0.07%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among lawn mower blade brands worldwide?

In August 2026, Husqvarna was the most searched among lawn mower blade brands worldwide, with an estimated 1.1M branded searches and 82.1% estimated Share of Search within this set. Rotary is in 2nd place, 70.2 percentage points behind at 11.9% Share of Search.

Global lawn mower blade brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Husqvarna83.3% → 82.1%87.8%May 202677.9%Dec 20251st
Rotary10.4% → 11.9%14.8%Dec 20258.1%May 20262nd
Stens5.7% → 5.4%6.6%Dec 20253.6%May 20263rd
Oregon0.42% → 0.39%0.5%Nov 20250.32%Jun 20264th
MTD0.06% → 0.12%0.14%Jun 20260.06%Feb 20266th → 5th
John Deere0.06% → 0.07%0.08%Dec 20250.05%May 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among lawn mower blade brands worldwide decreased from 83.3% to 82.1%.
  • Across the 11 months ending August 2026, Rotary’s estimated Share of Search among lawn mower blade brands worldwide increased from 10.4% to 11.9%.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among lawn mower blade brands worldwide peaked at 87.8% in May 2026 and was lowest at 77.9% in December 2025.
  • Across the 11 months ending August 2026, Rotary’s estimated Share of Search among lawn mower blade brands worldwide peaked at 14.8% in December 2025 and was lowest at 8.1% in May 2026.
  • Across the 11 months ending August 2026, Stens’ estimated Share of Search among lawn mower blade brands worldwide peaked at 6.6% in December 2025 and was lowest at 3.6% in May 2026.
  • Across the 11 months ending August 2026, MTD rose from 6th to 5th among lawn mower blade brands worldwide.
  • Across the 11 months ending August 2026, John Deere fell from 5th to 6th among lawn mower blade brands worldwide.
  • Across the 11 months ending August 2026, Stens and Oregon held steady: their estimated Share of Search among lawn mower blade brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for lawn mower blade brands worldwide in August 2026?

  1. Rotary’s estimated Share of Search among lawn mower blade brands worldwide has gained ground for 3 months in a row, from 8.1% to 11.9% in August 2026.

  2. Stens’ estimated Share of Search among lawn mower blade brands worldwide has gained ground for 3 months in a row, from 3.6% to 5.4% in August 2026.

  3. Husqvarna’s estimated Share of Search among lawn mower blade brands worldwide has lost ground for 3 months in a row, from 87.8% to 82.1% in August 2026.

  4. Estimated monthly branded searches for MTD worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026.

  5. Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free