Brandwave

How popular isJohn Deere in search?

In August 2026, there were an estimated 1K branded searches for John Deere worldwide which held steady over the last 11 months. John Deere holds 0.07% estimated Share of Search among lawn mower blade brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna82.1%
  2. Rotary11.9%
  3. Stens5.4%
  4. Oregon0.39%
  5. MTD0.12%
  6. John Deere0.07%
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Which lawn mower blade brands compete with John Deere?

John Deere against lawn mower blade brands worldwide, by month

Share of Search by month for Husqvarna, Rotary, Stens, John Deere. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaRotaryStensOregonMTDJohn Deere
Oct 202583.3%10.4%5.7%0.42%0.06%0.06%
Nov 202581.1%12.6%5.6%0.5%0.07%0.08%
Dec 202577.9%14.8%6.6%0.49%0.06%0.08%
Jan 202681.1%12.7%5.7%0.42%0.06%0.07%
Feb 202681.1%12.7%5.7%0.42%0.06%0.08%
Mar 202684%10%5.5%0.4%0.1%0.08%
Apr 202686.9%8.2%4.5%0.33%0.12%0.05%
May 202687.8%8.1%3.6%0.32%0.12%0.05%
Jun 202683.4%11.7%4.3%0.32%0.14%0.08%
Jul 202682.3%11.8%5.3%0.39%0.11%0.07%
Aug 202682.1%11.9%5.4%0.39%0.12%0.07%
Sep 2026——————

  1. 1.Husqvarna

    82.1%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -0.2 points.

  2. 2.Rotary

    11.9%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Stens

    5.4%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Oregon

    0.39%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.MTD

    0.12%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.John Deere

    0.07%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between John Deere and its closest rivals

How has branded search demand for John Deere changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for John Deere worldwide held steady at 1K.
  • Across the 11 months ending August 2026, John Deere fell from 5th to 6th among lawn mower blade brands worldwide.

How did search popularity change for lawn mower blade brands worldwide in August 2026?

  1. Rotary’s estimated Share of Search among lawn mower blade brands worldwide has gained ground for 3 months in a row, from 8.1% to 11.9% in August 2026.

  2. Stens’ estimated Share of Search among lawn mower blade brands worldwide has gained ground for 3 months in a row, from 3.6% to 5.4% in August 2026.

  3. Husqvarna’s estimated Share of Search among lawn mower blade brands worldwide has lost ground for 3 months in a row, from 87.8% to 82.1% in August 2026.

  4. Estimated monthly branded searches for MTD worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026.

  5. Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does John Deere compete?

John Deere is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tractor brands7th of 70.06%Show ranking
Lawn mower blade brands6th of 60.07%Shown above
Skid steer brands6th of 60.08%Show ranking
Farm machinery brands6th of 60.17%Show ranking
Agtech4th of 60.36%Show ranking
Precision agriculture platforms5th of 50.57%Show ranking

How is John Deere measured?

Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • deere com

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How the Brand Demand Index is measured

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