Brandwave

Cub Cadet vs John Deere:Which is more popular?

In September 2026, John Deere had more branded searches than Cub Cadet among riding lawn mower brands worldwide. John Deere had about 1 million branded searches, while Cub Cadet had 90,500. John Deere made up 27.7% of all riding lawn mower brand searches we track, and Cub Cadet accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about riding lawn mower brands, Cub Cadet appeared in all five answers and John Deere in four. John Deere was mentioned before Cub Cadet in three out of five answers.

Among riding lawn mower brands worldwide in September 2026

Who do people search for more?

John Deere, about 11 searches for every 1 for Cub Cadet

John Deere 1M searchesCub Cadet 90.5K searches

Who does AI mention more?

Cub Cadet, mentioned in every answer we collected

Cub Cadet in 5 of 5John Deere in 4 of 5

Who does AI recommend more?

John Deere, named ahead of Cub Cadet in 3 of 5 answers

John Deere first in 3Cub Cadet first in 2

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Top riding lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cub Cadet appeared in all five answers. John Deere was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. John Deere was listed before Cub Cadet in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cub Cadet1st
  2. John Deere2nd
  3. Toro3rd
  4. Husqvarna4th
  5. Kubota5th
  6. Greenworks6th
  7. Ryobi–
  8. Honda Power Equipment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cub Cadet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • John Deere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about riding lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cub Cadet or John Deere more popular in search?

This chart shows how often people search Google for Cub Cadet and John Deere by name. Each line represents a brand's share of searches for all eight riding lawn mower brands we track, month by month, from English-language searches worldwide.

Cub Cadet and John Deere among riding lawn mower brands worldwide, by month

Share of searches by month for John Deere, Cub Cadet. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaJohn DeereRyobiKubotaToroHonda Power EquipmentCub CadetGreenworks
Oct 202532.2%26.4%20.6%11.9%2.2%2.8%2%2%
Nov 202526.9%26.9%28.1%9.9%1.6%2.9%1.6%2%
Dec 202524.6%29.9%25.7%11%1.3%3.7%1.5%2.2%
Jan 202628.5%28.5%22.2%10.5%1.6%4.9%1.7%2.1%
Feb 202629.8%29.8%19.3%11%1.9%4.6%1.8%1.8%
Mar 202629.2%23.9%23.2%10.8%4.1%4.1%2.6%2.2%
Apr 202631.6%21.1%22.8%9.5%5.3%3.9%3.5%2.3%
May 202631.3%20.9%23.1%9.4%5.3%3.7%3.4%2.8%
Jun 202627.8%22.8%25.5%10.3%4.2%3.4%3.1%3.1%
Jul 202626.3%26.3%24.1%9.7%4.6%3.2%2.9%2.9%
Aug 202626.4%26.4%23.7%9.7%4.6%3.4%2.9%2.9%
Sep 202627.7%27.7%22.8%10.2%3.4%3.2%2.5%2.5%

How has the Cub Cadet and John Deere comparison changed over the last 12 months?

3 findings

How did search popularity change for riding lawn mower brands worldwide in September 2026?

2 changes
  1. In September 2026, John Deere gained share of searches among riding lawn mower brands worldwide, from 26.4% to 27.7%.

  2. Estimated monthly branded searches for Cub Cadet worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cub Cadet’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cub Cadet

1 branded search term

  • cub cadet

John Deere

1 branded search term

  • john deere

How the Brand Demand Index is measured

Other head-to-heads among riding lawn mower brands

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