Brandwave

Lawn tractor brands:Which are searched most?

Husqvarna and John Deere share the highest estimated Share of Search among lawn tractor brands worldwide, at 43% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Husqvarna43%
  2. John Deere43%
  3. Craftsman12.9%
  4. Troy-Bilt1.2%

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Share of SearchLeaderboard

Compare the lawn tractor brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among lawn tractor brands worldwide, by month

Share of Search by month for Husqvarna, John Deere, Craftsman. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaJohn DeereCraftsmanTroy-Bilt
Oct 202549%40.2%9.9%0.89%
Nov 202544.1%44.1%10.8%0.98%
Dec 202538.5%46.8%14.1%0.69%
Jan 202643%43%13%0.96%
Feb 202641.9%41.9%15.4%0.76%
Mar 202645.1%37%16.6%1.2%
Apr 202651.6%34.4%12.7%1.4%
May 202651.6%34.4%12.7%1.4%
Jun 202646.4%38%14%1.5%
Jul 202641.6%41.6%15.3%1.4%
Aug 202641.6%41.6%15.3%1.4%
Sep 202643%43%12.9%1.2%

This month’s ranking, September 2026

  1. 1.Husqvarna

    43%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.John Deere

    43%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Craftsman

    12.9%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  4. 4.Troy-Bilt

    1.2%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among lawn tractor brands worldwide?

Husqvarna and John Deere share the highest estimated Share of Search among lawn tractor brands worldwide, at 43% in September 2026.

Global lawn tractor brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Husqvarna49% → 43%51.6%Apr 202638.5%Dec 20251st
John Deere40.2% → 43%46.8%Dec 202534.4%Apr 20262nd
Craftsman9.9% → 12.9%16.6%Mar 20269.9%Oct 20253rd
Troy-Bilt0.89% → 1.2%1.5%Jun 20260.69%Dec 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among lawn tractor brands worldwide decreased from 49% to 43%.
  • Across the 12 months ending September 2026, John Deere’s estimated Share of Search among lawn tractor brands worldwide increased from 40.2% to 43%.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among lawn tractor brands worldwide increased from 9.9% to 12.9%.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among lawn tractor brands worldwide peaked at 51.6% in April 2026 and was lowest at 38.5% in December 2025.
  • Across the 12 months ending September 2026, John Deere’s estimated Share of Search among lawn tractor brands worldwide peaked at 46.8% in December 2025 and was lowest at 34.4% in April 2026.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among lawn tractor brands worldwide peaked at 16.6% in March 2026 and was lowest at 9.9% in October 2025.
  • Across the 12 months ending September 2026, Troy-Bilt held steady: its estimated Share of Search among lawn tractor brands worldwide moved less than 0.5 percentage points.

How did search popularity change for lawn tractor brands worldwide in September 2026?

  1. In September 2026, Husqvarna gained estimated Share of Search among lawn tractor brands worldwide, from 41.6% to 43%.

  2. In September 2026, John Deere gained estimated Share of Search among lawn tractor brands worldwide, from 41.6% to 43%.

  3. In September 2026, Craftsman lost estimated Share of Search among lawn tractor brands worldwide, from 15.3% to 12.9%.

  4. Estimated monthly branded searches for Troy-Bilt worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

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