Brandwave

Precision agriculture platforms:Which brands are most popular in search?

In August 2026, Trimble was the most searched among precision agriculture platforms worldwide, with an estimated 135K branded searches and 77% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Trimble77%
  2. Topcon18.9%
  3. Climate FieldView2.5%
  4. Ag Leader1.1%
  5. John Deere0.57%

Follow precision agriculture platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the platforms that guide farm machinery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among precision agriculture platforms worldwide, by month

Share of Search by month for Trimble, Topcon, Climate FieldView. The figures are in the table below the chart.

View monthly share of search table
MonthTrimbleTopconClimate FieldViewAg LeaderJohn Deere
Oct 202579.8%16.1%2.6%1.2%0.4%
Nov 202577%18.9%2.5%1.1%0.47%
Dec 202577.4%19%2.1%1.1%0.5%
Jan 202677.4%19%2.1%1.1%0.41%
Feb 202677.4%19%2.1%1.1%0.47%
Mar 202680%16.1%2.2%1.2%0.52%
Apr 202676.1%18.7%3%1.7%0.46%
May 202676.4%18.8%3.1%1.3%0.46%
Jun 202677.1%18.9%2.5%0.89%0.61%
Jul 202677.1%18.9%2.5%0.91%0.57%
Aug 202677%18.9%2.5%1.1%0.57%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Trimble

    77%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Topcon

    18.9%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Climate FieldView

    2.5%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Ag Leader

    1.1%

    Held 4th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.

  5. 5.John Deere

    0.57%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among precision agriculture platforms worldwide?

In August 2026, Trimble was the most searched among precision agriculture platforms worldwide, with an estimated 135K branded searches and 77% estimated Share of Search within this set. Topcon is in 2nd place, 58.1 percentage points behind at 18.9% Share of Search.

Global precision agriculture platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Trimble79.8% → 77%80%Mar 202676.1%Apr 20261st
Topcon16.1% → 18.9%19%Jan 202616.1%Oct 20252nd
Climate FieldView2.6% → 2.5%3.1%May 20262.1%Feb 20263rd
Ag Leader1.2% → 1.1%1.7%Apr 20260.89%Jun 20264th
John Deere0.4% → 0.57%0.61%Jun 20260.4%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Trimble’s estimated Share of Search among precision agriculture platforms worldwide decreased from 79.8% to 77%.
  • Across the 11 months ending August 2026, Topcon’s estimated Share of Search among precision agriculture platforms worldwide increased from 16.1% to 18.9%.
  • Across the 11 months ending August 2026, Trimble’s estimated Share of Search among precision agriculture platforms worldwide peaked at 80% in March 2026 and was lowest at 76.1% in April 2026.
  • Across the 11 months ending August 2026, Topcon’s estimated Share of Search among precision agriculture platforms worldwide peaked at 19% in January 2026 and was lowest at 16.1% in October 2025.
  • Across the 11 months ending August 2026, Climate FieldView, Ag Leader and John Deere held steady: their estimated Share of Search among precision agriculture platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for precision agriculture platforms worldwide in August 2026?

  1. Climate FieldView’s estimated Share of Search among precision agriculture platforms worldwide has lost ground for 3 months in a row, from 3.1% to 2.5% in August 2026.

  2. Estimated monthly branded searches for Ag Leader worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

  3. Estimated monthly branded searches for Trimble worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

  4. Estimated monthly branded searches for Topcon worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free