Brandwave

How popular isJohn Deere in search?

In August 2026, there were an estimated 1K branded searches for John Deere worldwide which held steady over the last 11 months. John Deere holds 0.57% estimated Share of Search among precision agriculture platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Trimble77%
  2. Topcon18.9%
  3. Climate FieldView2.5%
  4. Ag Leader1.1%
  5. John Deere0.57%
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Which precision agriculture platforms compete with John Deere?

John Deere against precision agriculture platforms worldwide, by month

Share of Search by month for Trimble, Topcon, Climate FieldView, John Deere. The figures are in the table below the chart.

View monthly share of search table
MonthTrimbleTopconClimate FieldViewAg LeaderJohn Deere
Oct 202579.8%16.1%2.6%1.2%0.4%
Nov 202577%18.9%2.5%1.1%0.47%
Dec 202577.4%19%2.1%1.1%0.5%
Jan 202677.4%19%2.1%1.1%0.41%
Feb 202677.4%19%2.1%1.1%0.47%
Mar 202680%16.1%2.2%1.2%0.52%
Apr 202676.1%18.7%3%1.7%0.46%
May 202676.4%18.8%3.1%1.3%0.46%
Jun 202677.1%18.9%2.5%0.89%0.61%
Jul 202677.1%18.9%2.5%0.91%0.57%
Aug 202677%18.9%2.5%1.1%0.57%
Sep 2026—————

  1. 1.Trimble

    77%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Topcon

    18.9%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Climate FieldView

    2.5%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Ag Leader

    1.1%

    Held 4th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.

  5. 5.John Deere

    0.57%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between John Deere and its closest rivals

How has branded search demand for John Deere changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for John Deere worldwide held steady at 1K.
  • Across the 11 months ending August 2026, John Deere’s estimated Share of Search among precision agriculture platforms worldwide held steady, from 0.4% to 0.57%.

How did search popularity change for precision agriculture platforms worldwide in August 2026?

  1. Climate FieldView’s estimated Share of Search among precision agriculture platforms worldwide has lost ground for 3 months in a row, from 3.1% to 2.5% in August 2026.

  2. Estimated monthly branded searches for Ag Leader worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

  3. Estimated monthly branded searches for Trimble worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

  4. Estimated monthly branded searches for Topcon worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

Where does John Deere compete?

John Deere is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tractor brands7th of 70.06%Show ranking
Lawn mower blade brands6th of 60.07%Show ranking
Skid steer brands6th of 60.08%Show ranking
Farm machinery brands6th of 60.17%Show ranking
Agtech4th of 60.36%Show ranking
Precision agriculture platforms5th of 50.57%Shown above

How is John Deere measured?

Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • deere com

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How the Brand Demand Index is measured

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