John Deere vs Rotary:Which is more popular by branded search?

Name: John Deere vs Rotary: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Rotary had more branded searches than John Deere among lawn mower blade brands worldwide. Rotary was estimated to have 165K branded searches compared to John Deere’s 1K, and held an 11.9% Share of Search versus John Deere’s 0.07%. These are worldwide searches for English-language branded terms.

Share of Search among lawn mower blade brands worldwide in August 2026Which is more popular in search, John Deere or Rotary?

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Which is more popular in search, John Deere or Rotary?

Compare the lawn mower blade brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

John Deere and Rotary among lawn mower blade brands worldwide, by month

Month	Husqvarna	Rotary	Stens	Oregon	MTD	John Deere
Oct 2025	83.3%	10.4%	5.7%	0.42%	0.06%	0.06%
Nov 2025	81.1%	12.6%	5.6%	0.5%	0.07%	0.08%
Dec 2025	77.9%	14.8%	6.6%	0.49%	0.06%	0.08%
Jan 2026	81.1%	12.7%	5.7%	0.42%	0.06%	0.07%
Feb 2026	81.1%	12.7%	5.7%	0.42%	0.06%	0.08%
Mar 2026	84%	10%	5.5%	0.4%	0.1%	0.08%
Apr 2026	86.9%	8.2%	4.5%	0.33%	0.12%	0.05%
May 2026	87.8%	8.1%	3.6%	0.32%	0.12%	0.05%
Jun 2026	83.4%	11.7%	4.3%	0.32%	0.14%	0.08%
Jul 2026	82.3%	11.8%	5.3%	0.39%	0.11%	0.07%
Aug 2026	82.1%	11.9%	5.4%	0.39%	0.12%	0.07%
Sep 2026	—	—	—	—	—	—

How has the John Deere and Rotary comparison changed over the last 12 months?

3 findings

Rotary was ahead of John Deere in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, John Deere’s estimated Share of Search among lawn mower blade brands worldwide moved from 0.06% to 0.07%, and its estimated monthly branded searches held steady at 1K.
Across the 11 months ending August 2026, Rotary’s estimated Share of Search among lawn mower blade brands worldwide moved from 10.4% to 11.9%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for lawn mower blade brands worldwide in August 2026?

1 change

Rotary’s estimated Share of Search among lawn mower blade brands worldwide has gained ground for 3 months in a row, from 8.1% to 11.9% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using John Deere’s and Rotary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.