Brandwave

How popular isRotary in search?

In August 2026, there were an estimated 165K branded searches for Rotary worldwide which held steady over the last 11 months. Rotary holds 11.9% estimated Share of Search among lawn mower blade brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna82.1%
  2. Rotary11.9%
  3. Stens5.4%
  4. Oregon0.39%
  5. MTD0.12%
  6. John Deere0.07%
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Which lawn mower blade brands compete with Rotary?

Rotary against lawn mower blade brands worldwide, by month

Share of Search by month for Husqvarna, Rotary, Stens. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaRotaryStensOregonMTDJohn Deere
Oct 202583.3%10.4%5.7%0.42%0.06%0.06%
Nov 202581.1%12.6%5.6%0.5%0.07%0.08%
Dec 202577.9%14.8%6.6%0.49%0.06%0.08%
Jan 202681.1%12.7%5.7%0.42%0.06%0.07%
Feb 202681.1%12.7%5.7%0.42%0.06%0.08%
Mar 202684%10%5.5%0.4%0.1%0.08%
Apr 202686.9%8.2%4.5%0.33%0.12%0.05%
May 202687.8%8.1%3.6%0.32%0.12%0.05%
Jun 202683.4%11.7%4.3%0.32%0.14%0.08%
Jul 202682.3%11.8%5.3%0.39%0.11%0.07%
Aug 202682.1%11.9%5.4%0.39%0.12%0.07%
Sep 2026——————

  1. 1.Husqvarna

    82.1%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -0.2 points.

  2. 2.Rotary

    11.9%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Stens

    5.4%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Oregon

    0.39%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.MTD

    0.12%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.John Deere

    0.07%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Rotary and its closest rivals

How has branded search demand for Rotary changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rotary worldwide held steady at 165K.
  • Across the 11 months ending August 2026, Rotary’s estimated Share of Search among lawn mower blade brands worldwide increased from 10.4% to 11.9%.
  • Across the 11 months ending August 2026, Rotary’s estimated Share of Search among lawn mower blade brands worldwide peaked at 14.8% in December 2025 and was lowest at 8.1% in May 2026.

How did search popularity change for lawn mower blade brands worldwide in August 2026?

  1. Rotary’s estimated Share of Search among lawn mower blade brands worldwide has gained ground for 3 months in a row, from 8.1% to 11.9% in August 2026.

  2. Stens’ estimated Share of Search among lawn mower blade brands worldwide has gained ground for 3 months in a row, from 3.6% to 5.4% in August 2026.

  3. Husqvarna’s estimated Share of Search among lawn mower blade brands worldwide has lost ground for 3 months in a row, from 87.8% to 82.1% in August 2026.

  4. Estimated monthly branded searches for MTD worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026.

  5. Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

How is Rotary measured?

Brandwave collects information about searches that people make online using Rotary’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rotary

Do you work for Rotary? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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