Brandwave

Oregon vs Rotary:Which is more popular by branded search?

In August 2026, Rotary had more branded searches than Oregon among lawn mower blade brands worldwide. Rotary was estimated to have 165K branded searches compared to Oregon’s 5.4K, and held an 11.9% Share of Search versus Oregon’s 0.39%. These are worldwide searches for English-language branded terms.

Share of Search among lawn mower blade brands worldwide in August 2026Which is more popular in search, Oregon or Rotary?
Oregon0.39%5.4K searches
vs
Rotary11.9%165K searches

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Which is more popular in search, Oregon or Rotary?

Compare the lawn mower blade brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Oregon and Rotary among lawn mower blade brands worldwide, by month

Share of Search by month for Rotary, Oregon. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaRotaryStensOregonMTDJohn Deere
Oct 202583.3%10.4%5.7%0.42%0.06%0.06%
Nov 202581.1%12.6%5.6%0.5%0.07%0.08%
Dec 202577.9%14.8%6.6%0.49%0.06%0.08%
Jan 202681.1%12.7%5.7%0.42%0.06%0.07%
Feb 202681.1%12.7%5.7%0.42%0.06%0.08%
Mar 202684%10%5.5%0.4%0.1%0.08%
Apr 202686.9%8.2%4.5%0.33%0.12%0.05%
May 202687.8%8.1%3.6%0.32%0.12%0.05%
Jun 202683.4%11.7%4.3%0.32%0.14%0.08%
Jul 202682.3%11.8%5.3%0.39%0.11%0.07%
Aug 202682.1%11.9%5.4%0.39%0.12%0.07%
Sep 2026——————

How has the Oregon and Rotary comparison changed over the last 12 months?

  • Rotary was ahead of Oregon in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Oregon’s estimated Share of Search among lawn mower blade brands worldwide moved from 0.42% to 0.39%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
  • Across the 11 months ending August 2026, Rotary’s estimated Share of Search among lawn mower blade brands worldwide moved from 10.4% to 11.9%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for lawn mower blade brands worldwide in August 2026?

  1. Rotary’s estimated Share of Search among lawn mower blade brands worldwide has gained ground for 3 months in a row, from 8.1% to 11.9% in August 2026.

  2. Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Oregon’s and Rotary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oregon

1 branded search term

  • oregon chainsaw

Rotary

1 branded search term

  • rotary

How the Brand Demand Index is measured

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