MTD vs Rotary:Which is more popular by branded search?
In August 2026, Rotary had more branded searches than MTD among lawn mower blade brands worldwide. Rotary was estimated to have 165K branded searches compared to MTD’s 1.6K, and held an 11.9% Share of Search versus MTD’s 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MTD or Rotary?
Compare the lawn mower blade brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rotary, MTD. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna | Rotary | Stens | Oregon | MTD | John Deere |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.3% | 10.4% | 5.7% | 0.42% | 0.06% | 0.06% |
| Nov 2025 | 81.1% | 12.6% | 5.6% | 0.5% | 0.07% | 0.08% |
| Dec 2025 | 77.9% | 14.8% | 6.6% | 0.49% | 0.06% | 0.08% |
| Jan 2026 | 81.1% | 12.7% | 5.7% | 0.42% | 0.06% | 0.07% |
| Feb 2026 | 81.1% | 12.7% | 5.7% | 0.42% | 0.06% | 0.08% |
| Mar 2026 | 84% | 10% | 5.5% | 0.4% | 0.1% | 0.08% |
| Apr 2026 | 86.9% | 8.2% | 4.5% | 0.33% | 0.12% | 0.05% |
| May 2026 | 87.8% | 8.1% | 3.6% | 0.32% | 0.12% | 0.05% |
| Jun 2026 | 83.4% | 11.7% | 4.3% | 0.32% | 0.14% | 0.08% |
| Jul 2026 | 82.3% | 11.8% | 5.3% | 0.39% | 0.11% | 0.07% |
| Aug 2026 | 82.1% | 11.9% | 5.4% | 0.39% | 0.12% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the MTD and Rotary comparison changed over the last 12 months?
3 findings
- Rotary was ahead of MTD in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MTD’s estimated Share of Search among lawn mower blade brands worldwide moved from 0.06% to 0.12%, and its estimated monthly branded searches moved from 1K to 1.6K.
- Across the 11 months ending August 2026, Rotary’s estimated Share of Search among lawn mower blade brands worldwide moved from 10.4% to 11.9%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for lawn mower blade brands worldwide in August 2026?
2 changes
Rotary’s estimated Share of Search among lawn mower blade brands worldwide has gained ground for 3 months in a row, from 8.1% to 11.9% in August 2026.
Estimated monthly branded searches for MTD worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MTD’s and Rotary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.