Brandwave

John Deere vs Stens:Which is more popular by branded search?

In August 2026, Stens had more branded searches than John Deere among lawn mower blade brands worldwide. Stens was estimated to have 74K branded searches compared to John Deere’s 1K, and held a 5.4% Share of Search versus John Deere’s 0.07%. These are worldwide searches for English-language branded terms.

Share of Search among lawn mower blade brands worldwide in August 2026Which is more popular in search, John Deere or Stens?
John Deere0.07%1K searches
vs
Stens5.4%74K searches

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Which is more popular in search, John Deere or Stens?

Compare the lawn mower blade brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

John Deere and Stens among lawn mower blade brands worldwide, by month

Share of Search by month for Stens, John Deere. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaRotaryStensOregonMTDJohn Deere
Oct 202583.3%10.4%5.7%0.42%0.06%0.06%
Nov 202581.1%12.6%5.6%0.5%0.07%0.08%
Dec 202577.9%14.8%6.6%0.49%0.06%0.08%
Jan 202681.1%12.7%5.7%0.42%0.06%0.07%
Feb 202681.1%12.7%5.7%0.42%0.06%0.08%
Mar 202684%10%5.5%0.4%0.1%0.08%
Apr 202686.9%8.2%4.5%0.33%0.12%0.05%
May 202687.8%8.1%3.6%0.32%0.12%0.05%
Jun 202683.4%11.7%4.3%0.32%0.14%0.08%
Jul 202682.3%11.8%5.3%0.39%0.11%0.07%
Aug 202682.1%11.9%5.4%0.39%0.12%0.07%
Sep 2026——————

How has the John Deere and Stens comparison changed over the last 12 months?

  • Stens was ahead of John Deere in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, John Deere’s estimated Share of Search among lawn mower blade brands worldwide moved from 0.06% to 0.07%, and its estimated monthly branded searches held steady at 1K.
  • Across the 11 months ending August 2026, Stens’ estimated Share of Search among lawn mower blade brands worldwide moved from 5.7% to 5.4%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for lawn mower blade brands worldwide in August 2026?

  1. Stens’ estimated Share of Search among lawn mower blade brands worldwide has gained ground for 3 months in a row, from 3.6% to 5.4% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using John Deere’s and Stens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

John Deere

1 branded search term

  • deere com

Stens

1 branded search term

  • stens

How the Brand Demand Index is measured

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