John Deere vs Trimble Ag:Which is more popular?
In October 2026, John Deere had more branded searches than Trimble Ag among precision agriculture platforms worldwide. John Deere had about 34,200 branded searches, while Trimble Ag had 590. John Deere made up 78.4% of all precision agriculture platform searches we track, and Trimble Ag accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about precision agriculture platforms, John Deere appeared in all four answers and Trimble Ag in one. John Deere was mentioned before Trimble Ag in every answer.
Who do people search for more?
John Deere, about 58 searches for every 1 for Trimble Ag
Who does AI mention more?
John Deere, mentioned in every answer we collected
Who does AI recommend more?
John Deere, named ahead of Trimble Ag in every answer
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Top precision agriculture platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, John Deere appeared in all four answers. Trimble Ag was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. John Deere was listed before Trimble Ag in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- John Deere1st
Climate FieldView2nd
Ag Leader3rd
Trimble Ag4th
Croptracker5th
Topcon6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Climate FieldView4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ag Leader3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Croptracker2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Topcon1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Trimble Ag1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about precision agriculture platforms
4 answers
Asked ChatGPT
“Which precision agriculture platform should I use?”
Asked ChatGPT
“What are the best precision agriculture platforms?”
Asked ChatGPT
“What's the best precision agriculture platform for a farm?”
Searched Google, AI Overview
“precision agriculture software”
Searched Google, AI Overview
“best farm management software”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is John Deere or Trimble Ag more popular in search?
This chart shows how often people search Google for John Deere and Trimble Ag by name. Each line represents a brand's share of searches for all six precision agriculture platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for John Deere, Trimble Ag. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Climate FieldView | Ag Leader | Topcon | Trimble Ag | Croptracker |
|---|---|---|---|---|---|---|
| Nov 2025 | 65.1% | 19.7% | 8% | 2.7% | 2.9% | 1.6% |
| Dec 2025 | 67.3% | 16.9% | 8% | 3.1% | 3% | 1.6% |
| Jan 2026 | 63.5% | 19% | 9.5% | 2.6% | 3.5% | 1.9% |
| Feb 2026 | 67.1% | 16.5% | 8.3% | 2.9% | 3.5% | 1.7% |
| Mar 2026 | 70.8% | 14.9% | 7.2% | 2.4% | 3.2% | 1.5% |
| Apr 2026 | 72% | 15.1% | 7.6% | 2.2% | 2.1% | 1% |
| May 2026 | 69.7% | 17.6% | 7.1% | 2% | 2.4% | 1.2% |
| Jun 2026 | 74.2% | 15.5% | 5% | 2.1% | 1.9% | 1.3% |
| Jul 2026 | 77.4% | 13.3% | 4.4% | 2% | 2% | 1.1% |
| Aug 2026 | 76.3% | 13.2% | 5.1% | 2.2% | 1.9% | 1.3% |
| Sep 2026 | 74.8% | 15.9% | 5% | 1.7% | 1.6% | 1% |
| Oct 2026 | 78.4% | 13.7% | 4.3% | 1.5% | 1.4% | 0.73% |
John Deere sells other things too, so only its searches that name this product count here, like “john deere ag”.
How has branded search for John Deere and Trimble Ag changed worldwide over the last 12 months?
3 findings
- John Deere was ahead of Trimble Ag in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, John Deere’s share of searches among precision agriculture platforms worldwide moved from 65.1% to 78.4%, and its estimated monthly branded searches moved from 19.5K to 34.2K.
- Across the 12 months ending October 2026, Trimble Ag’s share of searches among precision agriculture platforms worldwide moved from 2.9% to 1.4%, and its estimated monthly branded searches moved from 880 to 590.
How did search popularity change for precision agriculture platforms worldwide in October 2026?
2 changes
In October 2026, John Deere gained share of searches among precision agriculture platforms worldwide, from 74.8% to 78.4%.
Trimble Ag’s share of searches among precision agriculture platforms worldwide has lost ground for 3 months in a row, from 2% to 1.4% in October 2026.
How are John Deere’s and Trimble Ag’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using John Deere’s and Trimble Ag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Deere
3 branded search terms
- john deere ag
- john deere operations center
- john deere precision agriculture
Trimble Ag
1 branded search term
- trimble ag
Other head-to-heads among precision agriculture platforms
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