Ag Leader vs John Deere:Which is more popular?
In October 2026, John Deere had more branded searches than Ag Leader among precision agriculture platforms worldwide. John Deere had about 34,200 branded searches, while Ag Leader had 1,900. John Deere made up 78.4% of all precision agriculture platform searches we track, and Ag Leader accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about precision agriculture platforms, John Deere appeared in all four answers and Ag Leader in three. John Deere was mentioned before Ag Leader in every answer.
Who do people search for more?
John Deere, about 18 searches for every 1 for Ag Leader
Who does AI mention more?
John Deere, mentioned in every answer we collected
Who does AI recommend more?
John Deere, named ahead of Ag Leader in every answer
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Top precision agriculture platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, John Deere appeared in all four answers. Ag Leader was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. John Deere was listed before Ag Leader in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- John Deere1st
Climate FieldView2nd
Ag Leader3rd
Trimble Ag4th
Croptracker5th
Topcon6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Climate FieldView4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ag Leader3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Croptracker2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Topcon1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Trimble Ag1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about precision agriculture platforms
4 answers
Asked ChatGPT
“Which precision agriculture platform should I use?”
Asked ChatGPT
“What are the best precision agriculture platforms?”
Asked ChatGPT
“What's the best precision agriculture platform for a farm?”
Searched Google, AI Overview
“precision agriculture software”
Searched Google, AI Overview
“best farm management software”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ag Leader or John Deere more popular in search?
This chart shows how often people search Google for Ag Leader and John Deere by name. Each line represents a brand's share of searches for all six precision agriculture platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for John Deere, Ag Leader. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Climate FieldView | Ag Leader | Topcon | Trimble Ag | Croptracker |
|---|---|---|---|---|---|---|
| Nov 2025 | 65.1% | 19.7% | 8% | 2.7% | 2.9% | 1.6% |
| Dec 2025 | 67.3% | 16.9% | 8% | 3.1% | 3% | 1.6% |
| Jan 2026 | 63.5% | 19% | 9.5% | 2.6% | 3.5% | 1.9% |
| Feb 2026 | 67.1% | 16.5% | 8.3% | 2.9% | 3.5% | 1.7% |
| Mar 2026 | 70.8% | 14.9% | 7.2% | 2.4% | 3.2% | 1.5% |
| Apr 2026 | 72% | 15.1% | 7.6% | 2.2% | 2.1% | 1% |
| May 2026 | 69.7% | 17.6% | 7.1% | 2% | 2.4% | 1.2% |
| Jun 2026 | 74.2% | 15.5% | 5% | 2.1% | 1.9% | 1.3% |
| Jul 2026 | 77.4% | 13.3% | 4.4% | 2% | 2% | 1.1% |
| Aug 2026 | 76.3% | 13.2% | 5.1% | 2.2% | 1.9% | 1.3% |
| Sep 2026 | 74.8% | 15.9% | 5% | 1.7% | 1.6% | 1% |
| Oct 2026 | 78.4% | 13.7% | 4.3% | 1.5% | 1.4% | 0.73% |
John Deere sells other things too, so only its searches that name this product count here, like “john deere ag”.
How has branded search for Ag Leader and John Deere changed worldwide over the last 12 months?
3 findings
- John Deere was ahead of Ag Leader in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Ag Leader’s share of searches among precision agriculture platforms worldwide moved from 8% to 4.3%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending October 2026, John Deere’s share of searches among precision agriculture platforms worldwide moved from 65.1% to 78.4%, and its estimated monthly branded searches moved from 19.5K to 34.2K.
How did search popularity change for precision agriculture platforms worldwide in October 2026?
2 changes
In October 2026, John Deere gained share of searches among precision agriculture platforms worldwide, from 74.8% to 78.4%.
In October 2026, Ag Leader lost share of searches among precision agriculture platforms worldwide, from 5% to 4.3%.
How are Ag Leader’s and John Deere’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Ag Leader’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ag Leader
1 branded search term
- ag leader
John Deere
3 branded search terms
- john deere ag
- john deere operations center
- john deere precision agriculture
Other head-to-heads among precision agriculture platforms
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