Brandwave

How popular isJohn Deere in search?

In September 2026, there were an estimated 1M branded searches for John Deere worldwide which held steady over the last 12 months. John Deere holds 72.4% estimated Share of Search among forestry mulcher brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. John Deere72.4%
  2. Kubota26.7%
  3. Bobcat0.72%
  4. Caterpillar0.17%
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Which forestry mulcher brands compete with John Deere?

John Deere against forestry mulcher brands worldwide, by month

Share of Search by month for John Deere, Kubota. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereKubotaBobcatCaterpillar
Oct 202568.3%30.7%0.83%0.2%
Nov 202572.3%26.6%0.87%0.21%
Dec 202572%26.5%1.3%0.17%
Jan 202672%26.5%1.3%0.17%
Feb 202672.3%26.6%0.88%0.17%
Mar 202668.3%30.7%0.83%0.2%
Apr 202668.3%30.7%0.83%0.16%
May 202668.3%30.7%0.83%0.16%
Jun 202668.4%30.8%0.68%0.16%
Jul 202672.4%26.7%0.72%0.17%
Aug 202672.4%26.7%0.72%0.17%
Sep 202672.4%26.7%0.72%0.17%

  1. 1.John Deere

    72.4%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Kubota

    26.7%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Bobcat

    0.72%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Caterpillar

    0.17%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between John Deere and its closest rivals

Every comparison with John Deere

How has branded search demand for John Deere changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for John Deere worldwide held steady at 1M.
  • Across the 12 months ending September 2026, John Deere’s estimated Share of Search among forestry mulcher brands worldwide increased from 68.3% to 72.4%.
  • Across the 12 months ending September 2026, John Deere’s estimated Share of Search among forestry mulcher brands worldwide peaked at 72.4% in July 2026 and was lowest at 68.3% in October 2025.

How did search popularity change for forestry mulcher brands worldwide in September 2026?

  1. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

  2. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  3. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does John Deere compete?

John Deere is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Push mower brands3rd of 622.7%Show ranking
Riding lawn mower brands2nd of 726.5%Show ranking
Lawn mower blade brands3rd of 627.4%Show ranking
Tractor brands1st of 732.8%Show ranking
Potato harvester brands1st of 536.2%Show ranking
Compact tractor brands1st of 536.8%Show ranking
Walk behind mower brands2nd of 539.7%Show ranking
Lawn tractor brands2nd of 441.1%Show ranking
Reel mower brands1st of 641.8%Show ranking
Disc harrow brands1st of 448.9%Show ranking
Cylinder mower brands1st of 351.4%Show ranking
Farm machinery brands1st of 653%Show ranking
Farm tractors brands1st of 457.2%Show ranking
Farm equipment brands1st of 465.9%Show ranking
Zero turn mowers brands1st of 466.7%Show ranking
Wood chipper brands1st of 567.6%Show ranking
Skid steer brands1st of 670%Show ranking
Forestry mulcher brands1st of 472.4%Shown above
Brush hog brands1st of 372.6%Show ranking
Tree spade attachment brands1st of 372.6%Show ranking
Precision agriculture platforms1st of 582.9%Show ranking
Agtech1st of 685.2%Show ranking

How is John Deere measured?

Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • john deere

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How the Brand Demand Index is measured

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