Brandwave

How popular isJohn Deere in search?

In September 2026, there were an estimated 1M branded searches for John Deere worldwide which held steady over the last 12 months. John Deere holds 76.3% estimated Share of Search among wood chipper brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. John Deere76.3%
  2. Craftsman23%
  3. Forest Master0.5%
  4. Champion0.18%
  5. Bosch0.02%
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Which wood chipper brands compete with John Deere?

John Deere against wood chipper brands worldwide, by month

Share of Search by month for John Deere, Craftsman. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereCraftsmanForest MasterChampionBosch
Oct 202579.8%19.6%0.35%0.19%0.02%
Nov 202579.8%19.6%0.35%0.19%0.02%
Dec 202576.5%23%0.28%0.22%0.01%
Jan 202676.5%23%0.34%0.18%0.01%
Feb 202672.7%26.7%0.39%0.17%0.02%
Mar 202668.5%30.8%0.45%0.2%0.03%
Apr 202672.7%26.8%0.32%0.21%0.03%
May 202672.7%26.8%0.26%0.21%0.03%
Jun 202672.7%26.8%0.26%0.21%0.02%
Jul 202672.7%26.8%0.26%0.21%0.02%
Aug 202672.6%26.7%0.48%0.21%0.02%
Sep 202676.3%23%0.5%0.18%0.02%

  1. 1.John Deere

    76.3%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3.7 points.

  2. 2.Craftsman

    23%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -3.7 points.

  3. 3.Forest Master

    0.5%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Champion

    0.18%

    Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  5. 5.Bosch

    0.02%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between John Deere and its closest rivals

Every comparison with John Deere

How has branded search demand for John Deere changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for John Deere worldwide held steady at 1M.
  • Across the 12 months ending September 2026, John Deere’s estimated Share of Search among wood chipper brands worldwide decreased from 79.8% to 76.3%.
  • Across the 12 months ending September 2026, John Deere’s estimated Share of Search among wood chipper brands worldwide peaked at 79.8% in November 2025 and was lowest at 68.5% in March 2026.

How did search popularity change for wood chipper brands worldwide in September 2026?

  1. In September 2026, John Deere gained estimated Share of Search among wood chipper brands worldwide, from 72.6% to 76.3%.

  2. In September 2026, Craftsman lost estimated Share of Search among wood chipper brands worldwide, from 26.7% to 23%.

  3. Estimated monthly branded searches for Forest Master worldwide rose 50% over 12 measured months, from 4.4K to 6.6K in September 2026.

  4. Estimated monthly branded searches for Bosch worldwide rose 23.1% over 12 measured months, from 260 to 320 in September 2026.

Where does John Deere compete?

John Deere is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Push mower brands3rd of 624.1%Show ranking
Lawn mower blade brands3rd of 628.2%Show ranking
Riding lawn mower brands2nd of 728.4%Show ranking
Tractor brands1st of 732.8%Show ranking
Potato harvester brands1st of 536.2%Show ranking
Compact tractor brands1st of 536.8%Show ranking
Reel mower brands1st of 642%Show ranking
Lawn tractor brands2nd of 443%Show ranking
Walk behind mower brands2nd of 544.4%Show ranking
Disc harrow brands1st of 449%Show ranking
Farm machinery brands1st of 653%Show ranking
Cylinder mower brands1st of 353.9%Show ranking
Farm tractors brands1st of 457.2%Show ranking
Farm equipment brands1st of 465.9%Show ranking
Zero turn mowers brands1st of 466.7%Show ranking
Skid steer brands1st of 669.4%Show ranking
Forestry mulcher brands1st of 472.6%Show ranking
Brush hog brands1st of 372.6%Show ranking
Tree spade attachment brands1st of 372.6%Show ranking
Wood chipper brands1st of 576.3%Shown above
Precision agriculture platforms1st of 582.9%Show ranking
Agtech1st of 685.2%Show ranking

How is John Deere measured?

Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • john deere

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How the Brand Demand Index is measured

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