John Deere vs Scag:Which is more popular?
In September 2026, John Deere had more branded searches than Scag among zero turn mowers brands worldwide. John Deere had about 1 million branded searches, while Scag had 27,100. John Deere made up 61.2% of all zero turn mowers brand searches we track, and Scag accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about zero turn mowers brands, John Deere and Scag each appeared in three of the five answers. John Deere and Scag were each mentioned first in two of the four answers that named either.
Who do people search for more?
John Deere, about 37 searches for every 1 for Scag
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top zero turn mowers brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, John Deere was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Scag was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. John Deere and Scag were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Toro1st- Scag2nd
- Hustler3rd
- John Deere4th
- Bad Boy Mowers5th
- Ariens6th
Kubota–
Bobcat–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- John Deere3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bad Boy Mowers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Scag3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hustler3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ariens2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about zero turn mowers brands
5 answers
Asked ChatGPT
“Which zero turn mowers brand should I buy?”
Asked ChatGPT
“What are the best zero turn mowers brands?”
Asked ChatGPT
“What's the best zero turn mowers brand for large lawns?”
Searched Google, AI Overview
“best zero turn mower”
Searched Google, AI Overview
“commercial zero turn mower”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is John Deere or Scag more popular in search?
This chart shows how often people search Google for John Deere and Scag by name. Each line represents a brand's share of searches for all eight zero turn mowers brands we track, month by month, from English-language searches worldwide.
Share of searches by month for John Deere, Scag. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | Toro | Bad Boy Mowers | Ariens | Scag | Hustler | Bobcat |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 27.1% | 5% | 3% | 1.6% | 1.3% | 0.99% | 0.73% |
| Nov 2025 | 65.1% | 24% | 3.9% | 2.2% | 2.2% | 1.2% | 0.71% | 0.79% |
| Dec 2025 | 62% | 22.8% | 2.7% | 6.8% | 3.1% | 0.92% | 0.55% | 1.1% |
| Jan 2026 | 64.1% | 23.6% | 3.6% | 1.7% | 3.9% | 1.2% | 0.7% | 1.2% |
| Feb 2026 | 64.1% | 23.6% | 4.1% | 2.6% | 2.6% | 1.4% | 0.84% | 0.78% |
| Mar 2026 | 55% | 24.8% | 9.3% | 5% | 1.8% | 1.8% | 1.7% | 0.67% |
| Apr 2026 | 51.2% | 23% | 13% | 6.9% | 1.4% | 1.7% | 2.3% | 0.62% |
| May 2026 | 51.4% | 23.1% | 13% | 6.9% | 1.4% | 1.7% | 1.8% | 0.62% |
| Jun 2026 | 54.3% | 24.4% | 9.9% | 6% | 1.5% | 1.8% | 1.7% | 0.54% |
| Jul 2026 | 58% | 21.4% | 10.2% | 5.3% | 1.3% | 1.6% | 1.7% | 0.57% |
| Aug 2026 | 57.9% | 21.3% | 10.1% | 5.2% | 1.3% | 1.9% | 1.7% | 0.57% |
| Sep 2026 | 61.2% | 22.5% | 7.5% | 3.7% | 1.7% | 1.7% | 1.2% | 0.61% |
How has the John Deere and Scag comparison changed over the last 12 months?
3 findings
- John Deere was ahead of Scag in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John Deere’s share of searches among zero turn mowers brands worldwide moved from 60.2% to 61.2%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Scag’s share of searches among zero turn mowers brands worldwide moved from 1.3% to 1.7%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for zero turn mowers brands worldwide in September 2026?
2 changes
In September 2026, John Deere gained share of searches among zero turn mowers brands worldwide, from 57.9% to 61.2%.
In September 2026, Scag fell from 5th to 6th among zero turn mowers brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using John Deere’s and Scag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Deere
1 branded search term
- john deere
Scag
1 branded search term
- scag
Other head-to-heads among zero turn mowers brands
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