Brandwave

How popular isJohn Deere in search?

In September 2026, there were an estimated 1M branded searches for John Deere worldwide which held steady over the last 12 months. John Deere holds 66.5% estimated Share of Search among zero turn mowers brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. John Deere66.5%
  2. Kubota24.5%
  3. Toro8.4%
  4. Bobcat0.66%
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Which zero turn mowers brands compete with John Deere?

John Deere against zero turn mowers brands worldwide, by month

Share of Search by month for John Deere, Kubota, Toro. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereKubotaToroBobcat
Oct 202564.6%29.1%5.6%0.78%
Nov 202569.3%25.5%4.3%0.84%
Dec 202569.8%25.7%3.2%1.3%
Jan 202669.2%25.5%4%1.3%
Feb 202669.2%25.5%4.5%0.84%
Mar 202661.2%27.5%10.5%0.74%
Apr 202658.1%26.2%15%0.7%
May 202658.1%26.1%15.1%0.7%
Jun 202660.7%27.3%11.4%0.6%
Jul 202664.1%23.6%11.6%0.63%
Aug 202664.2%23.6%11.6%0.64%
Sep 202666.5%24.5%8.4%0.66%

  1. 1.John Deere

    66.5%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Kubota

    24.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Toro

    8.4%

    Held 3rd. 126K estimated branded searches, -30.1% vs prior month. Share -3.2 points.

  4. 4.Bobcat

    0.66%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between John Deere and its closest rivals

Every comparison with John Deere

How has branded search demand for John Deere changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for John Deere worldwide held steady at 1M.
  • Across the 12 months ending September 2026, John Deere’s estimated Share of Search among zero turn mowers brands worldwide increased from 64.6% to 66.5%.
  • Across the 12 months ending September 2026, John Deere’s estimated Share of Search among zero turn mowers brands worldwide peaked at 69.8% in December 2025 and was lowest at 58.1% in May 2026.

How did search popularity change for zero turn mowers brands worldwide in September 2026?

  1. In September 2026, John Deere gained estimated Share of Search among zero turn mowers brands worldwide, from 64.2% to 66.5%.

  2. In September 2026, Kubota gained estimated Share of Search among zero turn mowers brands worldwide, from 23.6% to 24.5%.

  3. In September 2026, Toro lost estimated Share of Search among zero turn mowers brands worldwide, from 11.6% to 8.4%.

  4. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does John Deere compete?

John Deere is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Push mower brands3rd of 622.6%Show ranking
Riding lawn mower brands2nd of 726.5%Show ranking
Lawn mower blade brands3rd of 627.4%Show ranking
Tractor brands1st of 732.8%Show ranking
Potato harvester brands1st of 536.2%Show ranking
Compact tractor brands1st of 536.8%Show ranking
Walk behind mower brands2nd of 539.6%Show ranking
Lawn tractor brands2nd of 441.1%Show ranking
Reel mower brands1st of 641.8%Show ranking
Disc harrow brands1st of 448.9%Show ranking
Wood chipper brands1st of 550.3%Show ranking
Cylinder mower brands1st of 351.3%Show ranking
Farm machinery brands1st of 653%Show ranking
Farm tractors brands1st of 457.2%Show ranking
Skid steer brands1st of 665.8%Show ranking
Farm equipment brands1st of 465.9%Show ranking
Zero turn mowers brands1st of 466.5%Shown above
Forestry mulcher brands1st of 468%Show ranking
Brush hog brands1st of 372.6%Show ranking
Tree spade attachment brands1st of 372.6%Show ranking
Precision agriculture platforms1st of 582.9%Show ranking
Agtech1st of 685.2%Show ranking

How is John Deere measured?

Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • john deere

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How the Brand Demand Index is measured

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