Brandwave

FAE vs John Deere:Which is more popular?

In September 2026, John Deere had more branded searches than FAE among forestry mulcher brands worldwide. John Deere had about 1 million branded searches, while FAE had 1,900. John Deere made up 71.9% of all forestry mulcher brand searches we track, and FAE accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about forestry mulcher brands, FAE appeared in four of the five answers and John Deere in none.

Among forestry mulcher brands worldwide in September 2026

Who do people search for more?

John Deere, about 526 searches for every 1 for FAE

John Deere 1M searchesFAE 1.9K searches

Who does AI mention more?

FAE, mentioned in 4 of 5 answers, John Deere in 0

FAE in 4 of 5John Deere in 0 of 5

Who does AI recommend more?

FAE, the only one of the two named

FAE first in 3John Deere never named

Follow FAE vs John Deere and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top forestry mulcher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FAE was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. John Deere did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fecon1st
  2. FAE2nd
  3. Denis Cimaf3rd
  4. Loftness4th
  5. Bobcat5th
  6. Kubota6th
  7. John Deere–
  8. Caterpillar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fecon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FAE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loftness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Denis Cimaf3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kubota1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forestry mulcher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is FAE or John Deere more popular in search?

This chart shows how often people search Google for FAE and John Deere by name. Each line represents a brand's share of searches for all eight forestry mulcher brands we track, month by month, from English-language searches worldwide.

FAE and John Deere among forestry mulcher brands worldwide, by month

Share of searches by month for John Deere, FAE. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaBobcatFeconFAELoftnessDenis CimafCaterpillar
Oct 202567.8%30.5%0.82%0.55%0.16%0.13%0.06%0.03%
Nov 202571.8%26.4%0.87%0.47%0.17%0.11%0.06%0.02%
Dec 202571.6%26.3%1.3%0.47%0.14%0.09%0.05%0.02%
Jan 202671.5%26.3%1.3%0.58%0.17%0.09%0.06%0.02%
Feb 202671.9%26.4%0.87%0.47%0.17%0.09%0.06%0.02%
Mar 202667.8%30.5%0.82%0.55%0.16%0.11%0.06%0.03%
Apr 202667.8%30.5%0.82%0.55%0.16%0.09%0.06%0.03%
May 202667.9%30.5%0.82%0.45%0.13%0.09%0.05%0.03%
Jun 202668%30.6%0.67%0.45%0.16%0.09%0.05%0.02%
Jul 202672%26.5%0.71%0.48%0.14%0.09%0.05%0.02%
Aug 202672%26.5%0.71%0.47%0.17%0.12%0.06%0.03%
Sep 202671.9%26.5%0.71%0.58%0.14%0.12%0.05%0.02%

How has the FAE and John Deere comparison changed over the last 12 months?

3 findings
  • John Deere was ahead of FAE in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FAE’s share of searches among forestry mulcher brands worldwide moved from 0.16% to 0.14%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, John Deere’s share of searches among forestry mulcher brands worldwide moved from 67.8% to 71.9%, and its estimated monthly branded searches held steady at 1M.

How did search popularity change for forestry mulcher brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for FAE worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FAE’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FAE

1 branded search term

  • fae mulcher

John Deere

1 branded search term

  • john deere

How the Brand Demand Index is measured

Other head-to-heads among forestry mulcher brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free