How popular isFAE?
In September 2026, people searched for FAE by name about 1,900 times worldwide, a 20.8% decrease from the previous year. These searches made up 0.14% of all global forestry mulcher brand searches, placing FAE fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about forestry mulcher brands, FAE appeared in four of the five answers and was the second most recommended of the eight.
FAE is the fifth most searched of 8 competitors and the second most recommended in AI answers.
John DeereShare of searches 71.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KubotaShare of searches 26.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
BobcatShare of searches 0.71%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
FeconShare of searches 0.58%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
FAEShare of searches 0.14%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top forestry mulcher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, FAE was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. FAE is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fecon1st
FAE2nd
Denis Cimaf3rd
Loftness4th
Bobcat5th
Kubota6th
John Deere–
Caterpillar–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fecon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FAE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Loftness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Denis Cimaf3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bobcat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kubota1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about forestry mulcher brands
5 answers
Asked ChatGPT
“Which forestry mulcher brand should I buy?”
Asked ChatGPT
“What are the best forestry mulcher brands?”
Asked ChatGPT
“What's the best forestry mulcher brand for land clearing?”
Searched Google, AI Overview
“mulcher for skid steer”
Searched Google, AI Overview
“forestry mulcher attachment”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which forestry mulcher brands compete with FAE?
Share of searches by month for John Deere, Kubota, FAE. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | Bobcat | Fecon | FAE | Loftness | Denis Cimaf | Caterpillar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.8% | 30.5% | 0.82% | 0.55% | 0.16% | 0.13% | 0.06% | 0.03% |
| Nov 2025 | 71.8% | 26.4% | 0.87% | 0.47% | 0.17% | 0.11% | 0.06% | 0.02% |
| Dec 2025 | 71.6% | 26.3% | 1.3% | 0.47% | 0.14% | 0.09% | 0.05% | 0.02% |
| Jan 2026 | 71.5% | 26.3% | 1.3% | 0.58% | 0.17% | 0.09% | 0.06% | 0.02% |
| Feb 2026 | 71.9% | 26.4% | 0.87% | 0.47% | 0.17% | 0.09% | 0.06% | 0.02% |
| Mar 2026 | 67.8% | 30.5% | 0.82% | 0.55% | 0.16% | 0.11% | 0.06% | 0.03% |
| Apr 2026 | 67.8% | 30.5% | 0.82% | 0.55% | 0.16% | 0.09% | 0.06% | 0.03% |
| May 2026 | 67.9% | 30.5% | 0.82% | 0.45% | 0.13% | 0.09% | 0.05% | 0.03% |
| Jun 2026 | 68% | 30.6% | 0.67% | 0.45% | 0.16% | 0.09% | 0.05% | 0.02% |
| Jul 2026 | 72% | 26.5% | 0.71% | 0.48% | 0.14% | 0.09% | 0.05% | 0.02% |
| Aug 2026 | 72% | 26.5% | 0.71% | 0.47% | 0.17% | 0.12% | 0.06% | 0.03% |
| Sep 2026 | 71.9% | 26.5% | 0.71% | 0.58% | 0.14% | 0.12% | 0.05% | 0.02% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.9% | 1M | 0% | 0 points | |
| 2, held 2nd | 26.5% | 368K | 0% | 0 points | |
| 3, held 3rd | 0.71% | 9.9K | 0% | 0 points | |
| 4, held 4th | 0.58% | 8.1K | +22.7% | +0.1 points | |
| 5, held 5th | 0.14% | 1.9K | -20.8% | 0 points | |
| 6, held 6th | 0.12% | 1.6K | 0% | 0 points | |
| 7, held 7th | 0.05% | 720 | -18.2% | 0 points | |
| 8, held 8th | 0.02% | 320 | -17.9% | 0 points |
71.9%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Kubota26.5%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Bobcat0.71%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Fecon0.58%
Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
5.
FAE0.14%
Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.
6.
Loftness0.12%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.05%
Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.
0.02%
Held 8th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.
Compare popularity between FAE and its closest rivals
Every comparison with FAE
7 comparisons
How has branded search demand for FAE changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for FAE worldwide fell from 2.4K to 1.9K.
- Across the 12 months ending September 2026, FAE’s share of searches among forestry mulcher brands worldwide held steady, from 0.16% to 0.14%.
How did search popularity change for forestry mulcher brands worldwide in September 2026?
6 changes

Kubota’s share of searches among forestry mulcher brands worldwide has lost ground for 3 months in a row, from 30.6% to 26.5% in September 2026.

Estimated monthly branded searches for FAE worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Estimated monthly branded searches for Denis Cimaf worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

Estimated monthly branded searches for Caterpillar worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

Estimated monthly branded searches for Loftness worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are FAE’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using FAE’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fae mulcher
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Is FAE your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.