Brandwave

How popular isCaterpillar in search?

In September 2026, there were an estimated 2.4K branded searches for Caterpillar worldwide which is down 17.2% over the last 12 months. Caterpillar holds 0.17% estimated Share of Search among forestry mulcher brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. John Deere72.4%
  2. Kubota26.7%
  3. Bobcat0.72%
  4. Caterpillar0.17%
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Which forestry mulcher brands compete with Caterpillar?

Caterpillar against forestry mulcher brands worldwide, by month

Share of Search by month for John Deere, Kubota, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereKubotaBobcatCaterpillar
Oct 202568.3%30.7%0.83%0.2%
Nov 202572.3%26.6%0.87%0.21%
Dec 202572%26.5%1.3%0.17%
Jan 202672%26.5%1.3%0.17%
Feb 202672.3%26.6%0.88%0.17%
Mar 202668.3%30.7%0.83%0.2%
Apr 202668.3%30.7%0.83%0.16%
May 202668.3%30.7%0.83%0.16%
Jun 202668.4%30.8%0.68%0.16%
Jul 202672.4%26.7%0.72%0.17%
Aug 202672.4%26.7%0.72%0.17%
Sep 202672.4%26.7%0.72%0.17%

  1. 1.John Deere

    72.4%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Kubota

    26.7%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Bobcat

    0.72%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Caterpillar

    0.17%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Caterpillar and its closest rivals

Every comparison with Caterpillar

How has branded search demand for Caterpillar changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Caterpillar worldwide fell from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among forestry mulcher brands worldwide held steady, from 0.2% to 0.17%.

How did search popularity change for forestry mulcher brands worldwide in September 2026?

  1. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

  2. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  3. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does Caterpillar compete?

Caterpillar is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Steel toe boot brands7th of 70.04%Show ranking
Safety boots6th of 60.08%Show ranking
Work boot brands5th of 50.12%Show ranking
Skid steer brands6th of 60.17%Show ranking
Forestry mulcher brands4th of 40.17%Shown above
Work pants brands4th of 50.21%Show ranking
Work shorts brands3rd of 40.51%Show ranking
Mini excavators5th of 60.61%Show ranking
Mining truck brands3rd of 30.67%Show ranking
Digger brands5th of 50.68%Show ranking
Excavator brands8th of 100.74%Show ranking
Forklift battery brands5th of 61.1%Show ranking
Workwear brands4th of 52.6%Show ranking
Wheel loader brands7th of 82.9%Show ranking
Telehandlers6th of 63.5%Show ranking

How is Caterpillar measured?

Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • cat digger
  • caterpillar excavator
  • caterpillar forestry mulcher
  • caterpillar forklift battery
  • caterpillar mini excavator
  • caterpillar safety boots
  • caterpillar skid steer
  • caterpillar steel toe boot
  • caterpillar telehandler
  • caterpillar work boot
  • caterpillar work pants
  • caterpillar work shorts
  • caterpillar workwear

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How the Brand Demand Index is measured

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