Brandwave

How popular isCaterpillar in search?

In September 2026, there were an estimated 2.4K branded searches for Caterpillar worldwide which is down 17.2% over the last 12 months. Caterpillar holds 2.9% estimated Share of Search among wheel loader brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Case47.4%
  2. Hyundai Construction Equipment19.8%
  3. Bobcat12%
  4. Avant Tecno8.7%
  5. JCB4.4%
  6. Doosan3.5%
  7. Caterpillar2.9%
  8. Hitachi1.2%
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Which wheel loader brands compete with Caterpillar?

Caterpillar against wheel loader brands worldwide, by month

Share of Search by month for Case, Hyundai Construction Equipment, Bobcat, Avant Tecno, JCB, Doosan, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthCaseHyundai Construction EquipmentBobcatAvant TecnoJCBDoosanCaterpillarHitachi
Oct 202551.9%16.7%11.7%9.4%3.5%2.8%2.8%1.3%
Nov 202548.4%17.7%13%9.4%3.9%3.1%3.1%1.4%
Dec 202547.1%16.7%18.4%9%3%2.4%2.4%1%
Jan 202646.2%17.7%17.6%9.5%2.8%2.8%2.3%0.97%
Feb 202645.9%20.4%13.5%9.9%3.2%3.2%2.7%1.1%
Mar 202649.6%18.4%12.2%8.9%3.6%2.9%2.9%1.3%
Apr 202650.1%18.3%12.9%8.6%3.9%2.6%2.6%1.1%
May 202650.6%17.6%13.1%8.7%3.1%3.1%2.6%1.1%
Jun 202650.9%19%10.8%8.7%3.2%3.9%2.6%0.96%
Jul 202649.2%19.4%12.2%8%3.6%3.6%3%1.1%
Aug 202649.2%20.1%12.2%8%3.6%3%3%1.1%
Sep 202647.4%19.8%12%8.7%4.4%3.5%2.9%1.2%

  1. 1.Case

    47.4%

    Held 1st. 39K estimated branded searches, -2.5% vs prior month. Share -1.8 points.

  2. 2.Hyundai Construction Equipment

    19.8%

    Held 2nd. 16.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Bobcat

    12%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Avant Tecno

    8.7%

    Held 4th. 7.2K estimated branded searches, +10.8% vs prior month. Share +0.8 points.

  5. 5.JCB

    4.4%

    Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.8 points.

  6. 6.Doosan

    3.5%

    Moved from 7th to 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.6 points.

  7. 7.Caterpillar

    2.9%

    Moved from 6th to 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Hitachi

    1.2%

    Held 8th. 1K estimated branded searches, +13.6% vs prior month. Share +0.1 points.

Compare search popularity between Caterpillar and its closest rivals

Every comparison with Caterpillar

How has branded search demand for Caterpillar changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Caterpillar worldwide fell from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Caterpillar fell from 6th to 7th among wheel loader brands worldwide.

How did search popularity change for wheel loader brands worldwide in September 2026?

  1. In September 2026, Doosan overtook Caterpillar to rank 6th among wheel loader brands worldwide, with 3.5% estimated Share of Search.

  2. In September 2026, JCB gained estimated Share of Search among wheel loader brands worldwide, from 3.6% to 4.4%.

  3. In September 2026, Avant Tecno gained estimated Share of Search among wheel loader brands worldwide, from 8% to 8.7%.

  4. In September 2026, Case lost estimated Share of Search among wheel loader brands worldwide, from 49.2% to 47.4%.

  5. Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  6. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does Caterpillar compete?

Caterpillar is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Steel toe boot brands7th of 70.04%Show ranking
Safety boots6th of 60.08%Show ranking
Work boot brands5th of 50.12%Show ranking
Skid steer brands6th of 60.17%Show ranking
Forestry mulcher brands4th of 40.17%Show ranking
Work pants brands4th of 50.21%Show ranking
Work shorts brands3rd of 40.51%Show ranking
Mini excavators5th of 60.61%Show ranking
Mining truck brands3rd of 30.67%Show ranking
Digger brands5th of 50.68%Show ranking
Excavator brands8th of 100.74%Show ranking
Forklift battery brands5th of 61.1%Show ranking
Workwear brands4th of 52.6%Show ranking
Wheel loader brands7th of 82.9%Shown above
Telehandlers6th of 63.5%Show ranking

How is Caterpillar measured?

Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • cat digger
  • caterpillar excavator
  • caterpillar forestry mulcher
  • caterpillar forklift battery
  • caterpillar mini excavator
  • caterpillar safety boots
  • caterpillar skid steer
  • caterpillar steel toe boot
  • caterpillar telehandler
  • caterpillar work boot
  • caterpillar work pants
  • caterpillar work shorts
  • caterpillar workwear

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How the Brand Demand Index is measured

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