Caterpillar vs Merlo:Which is searched more?
In August 2026, Merlo had more branded searches than Caterpillar among telehandlers worldwide. Merlo was estimated to have 4.4K branded searches compared to Caterpillar’s 2.4K, and held a 7.2% Share of Search versus Caterpillar’s 3.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Caterpillar or Merlo?
Compare the telehandlers drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Merlo, Caterpillar. The figures are in the table below the chart.
View monthly share of search table
| Month | Merlo | Caterpillar |
|---|---|---|
| Oct 2025 | 6% | 4% |
| Nov 2025 | 6.9% | 4.5% |
| Dec 2025 | 5.9% | 4% |
| Jan 2026 | 6.4% | 3.5% |
| Feb 2026 | 7% | 3.8% |
| Mar 2026 | 6.9% | 4.5% |
| Apr 2026 | 6.9% | 3.8% |
| May 2026 | 7% | 3.8% |
| Jun 2026 | 7.2% | 3.9% |
| Jul 2026 | 6% | 4% |
| Aug 2026 | 7.2% | 3.9% |
| Sep 2026 | — | — |
How has the Caterpillar and Merlo comparison changed over the last 12 months?
3 findings
- Merlo was ahead of Caterpillar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among telehandlers worldwide moved from 4% to 3.9%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Merlo’s estimated Share of Search among telehandlers worldwide moved from 6% to 7.2%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for telehandlers worldwide in August 2026?
2 changes
In August 2026, Merlo gained estimated Share of Search among telehandlers worldwide, from 6% to 7.2%.
Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Caterpillar’s and Merlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Caterpillar
1 branded search term
- cat digger
Merlo
1 branded search term
- merlo telehandler
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.