Brandwave

JCB vs Manitou:Which is more popular by branded search?

In August 2026, Manitou had more branded searches than JCB among telehandlers worldwide. Manitou was estimated to have 8.1K branded searches compared to JCB’s 2.9K, and held a 13.3% Share of Search versus JCB’s 4.8%. These are worldwide searches for English-language branded terms.

Share of Search among telehandlers worldwide in August 2026Which is more popular in search, JCB or Manitou?
JCB4.8%2.9K searches
vs
Manitou13.3%8.1K searches

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Which is more popular in search, JCB or Manitou?

Compare the telehandlers drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

JCB and Manitou among telehandlers worldwide, by month

Share of Search by month for Manitou, JCB. The figures are in the table below the chart.

View monthly share of search table
MonthGenieBobcatManitouMerloJCBCaterpillar
Oct 202555.2%16.5%13.5%6%4.9%4%
Nov 202551.6%18.8%12.6%6.9%5.6%4.5%
Dec 202544.6%29.8%10.9%5.9%4.8%4%
Jan 202648%26.2%11.7%6.4%4.2%3.5%
Feb 202652.5%19.2%12.9%7%4.6%3.8%
Mar 202651.6%18.8%12.6%6.9%5.6%4.5%
Apr 202652%19%12.7%6.9%5.7%3.8%
May 202652.5%19.2%12.9%7%4.6%3.8%
Jun 202654.4%16.3%13.3%7.2%4.8%3.9%
Jul 202655.2%16.5%13.5%6%4.8%4%
Aug 202654.4%16.3%13.3%7.2%4.8%3.9%
Sep 2026——————

How has the JCB and Manitou comparison changed over the last 12 months?

  • Manitou was ahead of JCB in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, JCB’s estimated Share of Search among telehandlers worldwide moved from 4.9% to 4.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
  • Across the 11 months ending August 2026, Manitou’s estimated Share of Search among telehandlers worldwide moved from 13.5% to 13.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for telehandlers worldwide in August 2026?

  1. Estimated monthly branded searches for JCB worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  2. Estimated monthly branded searches for Manitou worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using JCB’s and Manitou’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JCB

1 branded search term

  • jcb digger

Manitou

1 branded search term

  • manitou telehandler

How the Brand Demand Index is measured

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