Brandwave

How popular isManitou in search?

In August 2026, there were an estimated 8.1K branded searches for Manitou worldwide which is down 18.2% over the last 11 months. Manitou holds 13.3% estimated Share of Search among telehandlers worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Genie54.4%
  2. Bobcat16.3%
  3. Manitou13.3%
  4. Merlo7.2%
  5. JCB4.8%
  6. Caterpillar3.9%
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Which telehandlers compete with Manitou?

Manitou against telehandlers worldwide, by month

Share of Search by month for Genie, Bobcat, Manitou, Merlo, JCB, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthGenieBobcatManitouMerloJCBCaterpillar
Oct 202555.2%16.5%13.5%6%4.9%4%
Nov 202551.6%18.8%12.6%6.9%5.6%4.5%
Dec 202544.6%29.8%10.9%5.9%4.8%4%
Jan 202648%26.2%11.7%6.4%4.2%3.5%
Feb 202652.5%19.2%12.9%7%4.6%3.8%
Mar 202651.6%18.8%12.6%6.9%5.6%4.5%
Apr 202652%19%12.7%6.9%5.7%3.8%
May 202652.5%19.2%12.9%7%4.6%3.8%
Jun 202654.4%16.3%13.3%7.2%4.8%3.9%
Jul 202655.2%16.5%13.5%6%4.8%4%
Aug 202654.4%16.3%13.3%7.2%4.8%3.9%
Sep 2026——————

  1. 1.Genie

    54.4%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Bobcat

    16.3%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Manitou

    13.3%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Merlo

    7.2%

    Held 4th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  5. 5.JCB

    4.8%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Caterpillar

    3.9%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Manitou and its closest rivals

How has branded search demand for Manitou changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Manitou worldwide fell from 9.9K to 8.1K.
  • Across the 11 months ending August 2026, Manitou’s estimated Share of Search among telehandlers worldwide peaked at 13.5% in July 2026 and was lowest at 10.9% in December 2025.

How did search popularity change for telehandlers worldwide in August 2026?

  1. In August 2026, Merlo gained estimated Share of Search among telehandlers worldwide, from 6% to 7.2%.

  2. In August 2026, Genie lost estimated Share of Search among telehandlers worldwide, from 55.2% to 54.4%.

  3. Estimated monthly branded searches for JCB worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Manitou worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

  6. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How is Manitou measured?

Brandwave collects information about searches that people make online using Manitou’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • manitou telehandler

Do you work for Manitou? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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