Brandwave

Telehandlers:Which brands are most popular in search?

In August 2026, Genie was the most searched among telehandlers worldwide, with an estimated 33.1K branded searches and 54.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Genie54.4%
  2. Bobcat16.3%
  3. Manitou13.3%
  4. Merlo7.2%
  5. JCB4.8%
  6. Caterpillar3.9%

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Share of SearchLeaderboard

Compare the telehandlers drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among telehandlers worldwide, by month

Share of Search by month for Genie, Bobcat, Manitou, Merlo, JCB, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthGenieBobcatManitouMerloJCBCaterpillar
Oct 202555.2%16.5%13.5%6%4.9%4%
Nov 202551.6%18.8%12.6%6.9%5.6%4.5%
Dec 202544.6%29.8%10.9%5.9%4.8%4%
Jan 202648%26.2%11.7%6.4%4.2%3.5%
Feb 202652.5%19.2%12.9%7%4.6%3.8%
Mar 202651.6%18.8%12.6%6.9%5.6%4.5%
Apr 202652%19%12.7%6.9%5.7%3.8%
May 202652.5%19.2%12.9%7%4.6%3.8%
Jun 202654.4%16.3%13.3%7.2%4.8%3.9%
Jul 202655.2%16.5%13.5%6%4.8%4%
Aug 202654.4%16.3%13.3%7.2%4.8%3.9%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Genie

    54.4%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Bobcat

    16.3%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Manitou

    13.3%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Merlo

    7.2%

    Held 4th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  5. 5.JCB

    4.8%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Caterpillar

    3.9%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among telehandlers worldwide?

In August 2026, Genie was the most searched among telehandlers worldwide, with an estimated 33.1K branded searches and 54.4% estimated Share of Search within this set. Bobcat is in 2nd place, 38.2 percentage points behind at 16.3% Share of Search.

Global telehandlers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Genie55.2% → 54.4%55.2%Oct 202544.6%Dec 20251st
Bobcat16.5% → 16.3%29.8%Dec 202516.3%Jun 20262nd
Manitou13.5% → 13.3%13.5%Jul 202610.9%Dec 20253rd
Merlo6% → 7.2%7.2%Jun 20265.9%Dec 20254th
JCB4.9% → 4.8%5.7%Apr 20264.2%Jan 20265th
Caterpillar4% → 3.9%4.5%Nov 20253.5%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Genie’s estimated Share of Search among telehandlers worldwide decreased from 55.2% to 54.4%.
  • Across the 11 months ending August 2026, Merlo’s estimated Share of Search among telehandlers worldwide increased from 6% to 7.2%.
  • Across the 11 months ending August 2026, Genie’s estimated Share of Search among telehandlers worldwide peaked at 55.2% in October 2025 and was lowest at 44.6% in December 2025.
  • Across the 11 months ending August 2026, Bobcat’s estimated Share of Search among telehandlers worldwide peaked at 29.8% in December 2025 and was lowest at 16.3% in June 2026.
  • Across the 11 months ending August 2026, Manitou’s estimated Share of Search among telehandlers worldwide peaked at 13.5% in July 2026 and was lowest at 10.9% in December 2025.
  • Across the 11 months ending August 2026, Merlo’s estimated Share of Search among telehandlers worldwide peaked at 7.2% in June 2026 and was lowest at 5.9% in December 2025.
  • Across the 11 months ending August 2026, JCB’s estimated Share of Search among telehandlers worldwide peaked at 5.7% in April 2026 and was lowest at 4.2% in January 2026.
  • Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among telehandlers worldwide peaked at 4.5% in November 2025 and was lowest at 3.5% in January 2026.
  • Across the 11 months ending August 2026, Bobcat, Manitou, JCB and Caterpillar held steady: their estimated Share of Search among telehandlers worldwide each moved less than 0.5 percentage points.

How did search popularity change for telehandlers worldwide in August 2026?

  1. In August 2026, Merlo gained estimated Share of Search among telehandlers worldwide, from 6% to 7.2%.

  2. In August 2026, Genie lost estimated Share of Search among telehandlers worldwide, from 55.2% to 54.4%.

  3. Estimated monthly branded searches for JCB worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Manitou worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

  6. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

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