Brandwave

Caterpillar vs Hyundai Construction Equipment:Which is searched more?

In September 2026, Hyundai Construction Equipment had more branded searches than Caterpillar among digger brands worldwide. Hyundai Construction Equipment was estimated to have 16.3K branded searches compared to Caterpillar’s 2.4K, and held a 4.6% Share of Search versus Caterpillar’s 0.68%. These are worldwide searches for English-language branded terms.

Share of Search among digger brands worldwide in September 2026Which is more popular in search, Caterpillar or Hyundai Construction Equipment?
Caterpillar0.68%2.4K searches
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Which is more popular in search, Caterpillar or Hyundai Construction Equipment?

Compare the digger brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Caterpillar and Hyundai Construction Equipment among digger brands worldwide, by month

Share of Search by month for Hyundai Construction Equipment, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthLiebherrKobelcoCaseHyundai Construction EquipmentCaterpillar
Oct 202570.9%11.7%12.7%4.1%0.68%
Nov 202572.5%11.9%10.9%4%0.7%
Dec 202568.2%13.7%12.8%4.5%0.67%
Jan 202671.9%11.8%11.3%4.4%0.57%
Feb 202668.9%13.9%11.5%5.1%0.67%
Mar 202671.6%11.8%11.6%4.3%0.69%
Apr 202672.2%11.9%11.2%4.1%0.58%
May 202668.1%13.7%13%4.5%0.66%
Jun 202672.2%11.9%11.2%4.2%0.58%
Jul 202673.7%12.1%9.8%3.9%0.59%
Aug 202669.5%14%11.3%4.6%0.68%
Sep 202669.6%14%11%4.6%0.68%

How has the Caterpillar and Hyundai Construction Equipment comparison changed over the last 12 months?

How did search popularity change for digger brands worldwide in September 2026?

  1. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Other head-to-heads among digger brands

How each brand is measured

Brandwave collects information about searches that people make online using Caterpillar’s and Hyundai Construction Equipment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Caterpillar

1 branded search term

  • cat digger

Hyundai Construction Equipment

5 branded search terms

  • hyundai construction equipment
  • hyundai digger
  • hyundai excavator
  • hyundai forklift
  • hyundai wheel loader

How the Brand Demand Index is measured

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