Brandwave

How popular isKubota?

In September 2026, people searched for Kubota by name about 368,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 52.6% of all global digger brand searches, placing Kubota first out of nine brands. When we asked both ChatGPT and Google AI Overviews about digger brands, Kubota appeared in all answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Kubota is the most searched of 9 competitors and the second most recommended in AI answers.

  1. KubotaShare of searches 52.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. LiebherrShare of searches 35.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  3. KobelcoShare of searches 7.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  4. Hyundai Construction EquipmentShare of searches 1.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. CaseShare of searches 1.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top digger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kubota appeared in all four answers. Kubota is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Caterpillar1st
  2. Kubota2nd
  3. Komatsu3rd
  4. Hitachi4th
  5. Takeuchi5th
  6. Kobelco6th
  7. Liebherr7th
  8. Hyundai Construction Equipment–
  9. Case–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kubota4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Caterpillar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Takeuchi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hitachi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Komatsu2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Liebherr1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kobelco1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hyundai Construction Equipment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Case0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about digger brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which digger brands compete with Kubota?

Kubota against digger brands worldwide, by month

Share of searches by month for Kubota, Liebherr, Kobelco. The figures are in the table below the chart.

View monthly share of searches table
MonthKubotaLiebherrKobelcoHyundai Construction EquipmentCaseTakeuchiCaterpillarHitachiKomatsu
Oct 202553.7%36%5.9%1.6%1.4%0.79%0.35%0.16%0.02%
Nov 202548.7%39.9%6.6%1.8%1.6%0.87%0.38%0.17%0.02%
Dec 202552.7%35.2%7.1%1.9%1.7%0.77%0.34%0.14%0.02%
Jan 202648.7%39.8%6.6%1.9%1.6%0.87%0.32%0.13%0.02%
Feb 202652.5%35.1%7.1%2.1%1.7%0.94%0.34%0.14%0.02%
Mar 202653.4%35.7%5.9%1.7%1.8%0.96%0.34%0.15%0.02%
Apr 202653.5%35.8%5.9%1.6%1.8%0.96%0.29%0.12%0.02%
May 202657.4%31.4%6.3%1.7%1.9%0.84%0.31%0.13%0.02%
Jun 202653.6%35.8%5.9%1.7%1.8%0.79%0.29%0.1%0.02%
Jul 202648.9%40%6.6%1.7%1.6%0.72%0.32%0.12%0.02%
Aug 202652.6%35.2%7.1%1.9%1.7%0.94%0.34%0.13%0.02%
Sep 202652.6%35.2%7.1%1.9%1.7%0.94%0.34%0.14%0.02%

  1. 1.Kubota

    52.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Liebherr

    35.2%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kobelco

    7.1%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Hyundai Construction Equipment

    1.9%

    Held 4th. 13.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Case

    1.7%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Takeuchi

    0.94%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Caterpillar

    0.34%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Hitachi

    0.14%

    Held 8th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  9. 9.Komatsu

    0.02%

    Held 9th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Kubota and its closest rivals

Every comparison with Kubota

50 comparisons

How has branded search demand for Kubota changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kubota worldwide fell from 450K to 368K.
  • Across the 12 months ending September 2026, Kubota’s share of searches among digger brands worldwide decreased from 53.7% to 52.6%.
  • Across the 12 months ending September 2026, Kubota’s share of searches among digger brands worldwide peaked at 57.4% in May 2026 and was lowest at 48.7% in January 2026.

How did search popularity change for digger brands worldwide in September 2026?

5 changes

  1. Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  2. Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  3. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

  4. Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

  5. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are Kubota’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kubota’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kubota

Do you work for Kubota? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kubota compete?

Kubota is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tractor brands4th of 99.8%Show ranking
Riding lawn mower brands4th of 810.2%Show ranking
Farm machinery brands3rd of 712.7%Show ranking
Compact tractor brands3rd of 713.3%Show ranking
Potato harvester brands3rd of 613.5%Show ranking
Disc harrow brands3rd of 617.4%Show ranking
Farm equipment brands2nd of 618.9%Show ranking
Farm tractors brands2nd of 421%Show ranking
Zero turn mowers brands2nd of 822.5%Show ranking
Brush hog brands2nd of 625.5%Show ranking
Skid steer brands2nd of 625.5%Show ranking
Forestry mulcher brands2nd of 826.5%Show ranking
Tree spade attachment brands2nd of 726.6%Show ranking
Excavator brands1st of 1249.8%Show ranking
Digger brands1st of 952.6%Shown above
Mini excavators1st of 692.8%Show ranking
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