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Mini excavators:Which brands are most popular in search?

In August 2026, Kubota was the most searched among mini excavators worldwide, with an estimated 368K branded searches and 93.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kubota93.5%
  2. Bobcat2.5%
  3. Takeuchi1.7%
  4. Yanmar1.7%
  5. Caterpillar0.61%
  6. Komatsu0.04%

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Share of SearchLeaderboard

Compare the mini excavators households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mini excavators worldwide, by month

Share of Search by month for Kubota, Bobcat. The figures are in the table below the chart.

View monthly share of search table
MonthKubotaBobcatTakeuchiYanmarCaterpillarKomatsu
Oct 202594.1%2.5%1.4%1.4%0.61%0.04%
Nov 202593.1%3.1%1.7%1.4%0.73%0.04%
Dec 202592.1%4.5%1.4%1.4%0.6%0.03%
Jan 202691.8%4.5%1.6%1.3%0.6%0.04%
Feb 202693.2%3.1%1.7%1.4%0.61%0.04%
Mar 202693.5%2.5%1.7%1.7%0.6%0.04%
Apr 202693.9%2.5%1.7%1.4%0.5%0.04%
May 202694.2%2.5%1.4%1.4%0.5%0.03%
Jun 202694.6%2.1%1.4%1.4%0.5%0.03%
Jul 202693.8%2.5%1.4%1.7%0.61%0.04%
Aug 202693.5%2.5%1.7%1.7%0.61%0.04%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Kubota

    93.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Bobcat

    2.5%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Takeuchi

    1.7%

    Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  4. 4.Yanmar

    1.7%

    Moved from 3rd to 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Caterpillar

    0.61%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Komatsu

    0.04%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among mini excavators worldwide?

In August 2026, Kubota was the most searched among mini excavators worldwide, with an estimated 368K branded searches and 93.5% estimated Share of Search within this set. Bobcat is in 2nd place, 91 percentage points behind at 2.5% Share of Search.

Global mini excavators, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kubota94.1% → 93.5%94.6%Jun 202691.8%Jan 20261st
Bobcat2.5%4.5%Dec 20252.1%Jun 20262nd
Takeuchi1.4% → 1.7%1.7%Apr 20261.4%Dec 20253rd
Yanmar1.4% → 1.7%1.7%Mar 20261.3%Jan 20264th
Caterpillar0.61%0.73%Nov 20250.5%Apr 20265th
Komatsu0.04%0.04%Jul 20260.03%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kubota’s estimated Share of Search among mini excavators worldwide decreased from 94.1% to 93.5%.
  • Across the 11 months ending August 2026, Kubota’s estimated Share of Search among mini excavators worldwide peaked at 94.6% in June 2026 and was lowest at 91.8% in January 2026.
  • Across the 11 months ending August 2026, Bobcat’s estimated Share of Search among mini excavators worldwide peaked at 4.5% in December 2025 and was lowest at 2.1% in June 2026.
  • Across the 11 months ending August 2026, Bobcat, Takeuchi, Yanmar, Caterpillar and Komatsu held steady: their estimated Share of Search among mini excavators worldwide each moved less than 0.5 percentage points.

How did search popularity change for mini excavators worldwide in August 2026?

  1. In August 2026, Takeuchi rose from 4th to 3rd among mini excavators worldwide.

  2. In August 2026, Yanmar fell from 3rd to 4th among mini excavators worldwide.

  3. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

  4. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

  6. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

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